You will be redirected back to your article in seconds

NBC Sports Site Relaunch Highlights Video for Pay-TV Subs

NBC Sports next week will unleash its first major website redesign in five years — a rejiggering of the digital furniture largely designed to promote live-streaming video available only to authenticated subscribers of the Peacock’s pay-TV partners.

The new NBCSports.com, slated to go live Monday, Sept. 7, will provide a “clean, streamlined experience” that will more prominently feature live and short-form video in the left rail, including upcoming events, as well as player news.

“From a content consumption and monetization standpoint, video is a point of emphasis,” said Rick Cordella, senior VP & G.M. of digital media for NBC Sports Group. He added that NBCSports.com was “certainly due” for a refresh.

In 2015, NBC Sports Digital properties will live-stream 2,700 events, representing more than 6,000 hours of actual gameplay. Next year, the Peacock expects to pitch more than 10,000 hours of live video, including coverage of the 2016 Summer Olympic Games in Rio de Janeiro. Virtually all of that programming is available only to customers of participating cable, satellite and telco TV providers.

Live-streaming video is “our sweet spot,” Cordella said. “We’re really pushing it to our users.”

Here’s a mockup of what the new NBCSports.com will look like on desktops:

To further boost digital tune-in, the new NBCSports.com includes a live-streaming schedule across the site. A “Watch Now” feature in the schedule will indicate events that are currently live and display upcoming events up to 72 hours in advance. In addition, a full schedule of live programming will be available on the NBC Sports Live Extra landing page up to a week in advance.

The redesigned site also will showcase short-form, on-demand video content — free to all users — in curated categories. That includes clips from NBC Sports’ properties; original programming such as “The Men in Blazers Show” and “Mobsteel”; NBC Sports Films content; and NBC Sports and Yahoo Sports’ “Mad Dash,” a digital-only weekday morning video roundup of trending sports stories.

In addition, NBCSports.com will try to better tap into the growing popularity of fantasy sports, by making content from its Rotoworld.com site more easily accessible. And the sports group has redesigned ProFootballTalk.com to feature homepage images and “infinite” scrolling, plus an NFL scoreboard and links to video that will appear across each page on the site.

Timing of the NBCSports.com relaunch is tied to start of the NFL’s 2015-16 regular season next week. Cordella said the redesign was handled in-house and took a little over a year from inception to execution. NBC Sports Digital will redesign the websites of NBCU’s RSNs in the coming months to match the new look and feel of NBCSports.com, he added.

Other new features of the website:

  • It will automatically register a user’s home market to feature a link to the appropriate NBC Sports RSN site in the top navigation panel;
  • A new format that enables layout flexibility for big event homepage takeovers to promote special content, live events and breaking news;
  • Media-gallery overlays for photo slideshows and videos that open when clicked from the homepage or sport sections; and
  • A scoreboard ticker with team- and sport-focused imagery, optimized fordesktops and tablets.

The NBC Sports Digital portfolio includes sports programming on NBC, NBCSN, Golf Channel and NBCU’s six Comcast SportsNet regional sports networks. The Peacock has broadcast rights to the Olympics, NFL’s Sunday Night Football, NASCAR, NHL Stanley Cup Final, England’s Premier League soccer, Triple Crown horse racing and other events.

Popular on Variety

More TV

  • 'Lizzie McGuire' Reboot Series in the

    'Lizzie McGuire' Reboot Series in the Works at Disney Plus

    Get excited “Lizzie McGuire” fans because a reboot series of the much loved Disney Channel teen show has been picked up at Disney Plus, according to sources. Lizzie McGuire herself Hilary Duff, who is set to reprise the role, is expected to announce the series at Disney Plus’s D23 Expo event. Created by Terri Minsky, [...]

  • Disney Fans Lineup to Subscribe to

    Fans Line Up to Subscribe to Disney Plus at D23

    Disney fans lined up to be among the first to subscribe to the company’s forthcoming streaming service. The D23 Expo convention hall, filled with giant Marvel exhibits and cos-players also featured a kiosk to sign up for Disney Plus. The incentive? An offer to save $23 per year on a three-year subscription to the service. [...]

  • Cine-y-Series

    Chilean TV Grapples With Globalization

    SANTIAGO, Chile – Globalization was the key word in a TV panel held during Sanfic where Mega TV’s International Content chief Juan Ignacio Vicente, CNTV development head Ignacio Villalabeitia and DirecTV programming director Rossy Hernandez debated the myriad challenges Chile’s television industry faces today. Like its counterparts worldwide, Chilean TV is dealing with the spectre [...]

  • Mickey Mouse waves to members of

    Spider-Man, Spicer and Splashy First-Looks: Everything We're Looking For at D23

    As if Disney hasn’t owned enough weekends this year at the box office, the biennial D23 Expo will light up Anaheim, Calif. over the next three days to celebrate the content monolith. From a new Netflix-competing streaming platform to scores of movie and series reveals — along with a few hot controversies to confront — [...]

  • PHINEAS AND FERB - "The Fast

    'Phineas and Ferb' Disney Plus Movie Details, Including Title, Revealed at D23

    Five years after summer ended for “Phineas and Ferb,” the show returns with a new movie on Disney Plus in 2020, new details of which were revealed on Friday at the D23 fan convention. In “Phineas and Ferb The Movie: Candace Against the Universe,” currently in production for the new streaming service, stepbrothers Phineas and [...]

  • Brews Brothers Netflix

    Netflix Orders Comedy Series 'Brews Brothers' from Schaffer Brothers

    Netflix has put in an eight-episode order of “Brews Brothers,” a comedy series from creative sibling team Greg Schaffer and Jeff Schaffer. The show follows estranged brothers Wilhelm and Adam Rodman, who wind up running a brewery together. According to Netflix, each is a “beer genius … but they couldn’t be more different in their [...]

  • Kevin Jonas, Joe Jonas, Nick Jonas.

    Jonas Brothers Shine a Light on New Jersey Via VMAs Asbury Park Performance

    The Jonas Brothers will pay homage to their New Jersey roots at the MTV Video Music Awards this Monday (Aug. 26) with a performance on the Asbury Park Boardwalk. The brothers — Nick, Joe and Kevin — were raised in Wyckoff, NJ. With the awards ceremony being held for the first time at the Prudential [...]

More From Our Brands

Access exclusive content