×

NBC News Is First TV News Service to Connect with Kik Mobile-Chat Service

NBC News — eager to reach younger audiences — is touting its pact with Kik, a mobile-messaging startup claiming to have more than 200 million registered users.

The deal makes NBC News the first TV news organization with a presence on Kik, for whatever that’s worth. The “NBC News” account on Kik lets the service’s mostly millennial users discover and share real-time news content tailored to the topics they care about most. (Kik does not disclose the number of its monthly active users; the company claims that 40% of U.S. consumers 13-25 use the service.)

Under the pact, Kik users can search for and send a message to the username “NBCNEWS.” If they send a keyword such as “politics” or “technology,” they will immediately receive a current article and video content from NBCNews.com viewable in the Kik app. NBC News also has the ability to push messages to Kik users.

Kik, based in Waterloo, Ontario, Canada, claims to have worked with more than 60 partners on similar sponsored-chat promos, including Funny or Die, Hearst’s Seventeen, Skullcandy and Vans. Recently, producers of indie film “A Girl Like Her” cut a deal with Kik to launch a chat account promoting the movie’s limited theatrical release.

Founded in 2009, Kik has raised about $70 million from investors including Laconia Ventures, Union Square Ventures, Spark Capital, RRE Ventures, Foundation Capital and SV Angel.

Popular on Variety

More Digital

  • Alex Dundas - Whistle

    Whistle Hires Ex-ITV Exec Alex Dundas as Head of Unscripted Originals (EXCLUSIVE)

    Digital-media company Whistle recruited Alex Dundas, most recently with ITV Entertainment, as executive VP and head of unscripted premium originals. Based in Whistle’s L.A. office, Dundas will oversee development and packaging of new unscripted shows from Whistle and also will support sales to TV network and streaming partners. He reports to Dominic Ianno, EVP of [...]

  • Aaron Pedersen (as Jay) & Jada

    Screen Australia Leads Call for Evolution of Industry Funding

    Screen Australia, the country’s federal support body, says the screen entertainment industry needs to come up with new business models in response to changes in audience behavior and the disruptive impact on content financing that has come from streaming. Public support bodies must change their relationships with the industry too, Screen Australia CEO Graeme Mason [...]

  • A-ha!

    'A-ha: The Movie' on 'Take on Me' Band to Receive Worldwide Release (EXCLUSIVE)

    A feature documentary on Norwegian “Take On Me” singers A-ha will receive a worldwide release this November. “A-ha: The Movie,” distributed internationally by Esther van Messel’s First Hand Films, will be broadcast in theaters around the world on Nov. 26, with Germany’s Salzgeber releasing the film locally and First Hand Films handling the release in [...]

  • Vudu

    NBCUniversal in Talks to Buy Walmart's Vudu

    Comcast’s NBCUniversal is looking to add some Vudu into its streaming-video mix. The media conglomerate is in talks to buy Vudu, the Walmart-owned entertainment rental, download and free-streaming service, sources confirm to Variety. It’s unclear what the terms of the pact would be or the timing. News of NBCU’s interest in Vudu was first reported [...]

  • Tubi

    Fox in Talks to Acquire Free-Streaming Service Tubi for Over $500 Million (Report)

    Fox Corp. is in discussions about acquiring Tubi, the ad-supported free streaming service, in a deal worth more than $500 million, according to a Wall Street Journal report citing anonymous sources. With Tubi, Rupert Murdoch’s TV broadcasting and cable company would be adding a dedicated streaming component — offering over 20,000 older TV shows and [...]

  • Zombies 2 Disney Channel

    How Disney Channel's 'Zombies 2' Production Team Made Monsters Kid-Friendly

    Traditionally spooky creatures like zombies and werewolves get the Disney treatment in “Zombies 2,” the follow-up to the 2018 hit TV-movie musical of the same name. While the undead have now assimilated into the community of Seabrook, they’re confronted by a new set of outsiders: werewolves. Milo Manheim and Meg Donnelly return as Zed and [...]

More From Our Brands

Access exclusive content