NBCU, with the impending 40th anniversary of “Saturday Night Live,” is looking to cash a bigger digital check around the festivities with the launch of a free mobile app that provides more than 300 hours of comedy bits from some 5,500 sketches from the show.
The Peacock’s “SNL” app — available now for Apple iOS, with a version for Android smartphones coming soon — will provide exclusive content from the show as well as an “emoji keyboard,” which gives users access to text-messaging icons based on classic sketches like Land Shark and Kristen Wiig’s Gilly character.
“We’re proud to partner with Lorne (Michaels, creator and executive producer of) ‘Saturday Night Live’ on a unique, digital experience,” said Robert Hayes, EVP of digital for NBC Entertainment.
Anheuser-Busch’s Budweiser is the exclusive launch sponsor of the updated “SNL” app. It’s available here to download from the Apple iTunes App Store.
The “SNL” app includes a personalization engine that responds to what you’re watching and how you watch — and is supposed to predict what you want to see next. The app’s “SNL” emoji keyboard has 60 icons from classic and current eps.
In addition, NBC said, the app will be updated with the latest “SNL” video to incorporate new broadcast material as well as digital-exclusive material throughout the current season.