Ready to see Miley Cyrus from multiple angles?
The cabler worked with virtual-reality studio and tech company IM360 on the VR project, which will lets desktop viewers use their mouse to navigate immersive scenes from the red carpet, while mobile users can download the IM360 app and watch the coverage from different angles by moving their device in any direction.
“Virtual reality is changing the way people see the world and we’re excited to bring this innovative storytelling tool onto the VMA red carpet ahead of this year’s show,” said Colin Helms, senior VP of MTV Connected Content.
MTV is producing the VR video footage using two additional virtual-reality camera rigs on the red carpet and inside the VMAs. This year’s kudocast is hosted by Miley Cyrus, who twerked her way to notoriety at the 2013 VMAs.
The red-carpet show will begin at 6:30 p.m. ET Sunday. Following the event, the VR content will be available on demand via MTV’s YouTube channel and mtv.com. In addition to the live VR experience, MTV’s All Access Live will feature video captured by 16 different cameras.
The VR video is only one dish in MTV’s digital smorgasbord to promote the VMAs, its biggest programming event of the year. The cabler is working for the first time with youth-skewing social powerhouse Snapchat to deliver a VMA “Live Story” with a stream of material. In addition, it will push VMA-related content to Tumblr, Facebook, Instagram, Vine, Twitter and on multiple MTV digital platforms.
Other digital extensions for the 2015 “MTV Video Music Awards”:
- MTV will grant exclusive access to the red carpet and show to top social influencers, including YouTube stars Connor Franta and Lohanthony, Twitter grandma comedian Baddie Winkle, and Laci Green, host of MTV’s “Braless” digital series on sexuality and other topics;
- MTV News, working with online content platform Playbuzz, is launching Swiper for its VMA coverage that will let users swipe right for “like” and left for “disklike” (a la Tinder) for each post; and
- MTV Style will turn over its Twitter Periscope broadcasting account to the women of Shop Jeen, an online clothing and accessories store, to provide real-time commentary on red carpet fashions. Additional influencers slated to broadcast live from the VMAs include Rickey Thompson, Danababy, Kinda Sarah, Andrea Russett, CyreneQ, Amanda Steele (aka MakeupbyMandy24), Mahogany Lox and Josh Kennedy.
- MTV has enlisted Jeremy Scott to design an Instagram photo station on the VMAs red carpet, where photographer Marcus Mam will be taking photos exclusively for MTV’s Instagram account.