×
You will be redirected back to your article in seconds

MTV VMAs Red-Carpet Show to Live-Stream Virtual Reality Video

Ready to see Miley Cyrus from multiple angles?

MTV will produce a live-streaming, 360-degree virtual-reality video experience for the 2015 “MTV Video Music Awards” red-carpet pre-show on Sunday, Aug. 30.

The cabler worked with virtual-reality studio and tech company IM360 on the VR project, which will lets desktop viewers use their mouse to navigate immersive scenes from the red carpet, while mobile users can download the IM360 app and watch the coverage from different angles by moving their device in any direction.

Virtual reality is changing the way people see the world and we’re excited to bring this innovative storytelling tool onto the VMA red carpet ahead of this year’s show,” said Colin Helms, senior VP of MTV Connected Content.

MTV is producing the VR video footage using two additional virtual-reality camera rigs on the red carpet and inside the VMAs. This year’s kudocast is hosted by Miley Cyrus, who twerked her way to notoriety at the 2013 VMAs.

See More: Snapchat, Viacom in Pact for ‘MTV Video Music Awards’

The red-carpet show will begin at 6:30 p.m. ET Sunday. Following the event, the VR content will be available on demand via MTV’s YouTube channel and mtv.com. In addition to the live VR experience, MTV’s All Access Live will feature video captured by 16 different cameras.

The VR video is only one dish in MTV’s digital smorgasbord to promote the VMAs, its biggest programming event of the year. The cabler is working for the first time with youth-skewing social powerhouse Snapchat to deliver a VMA “Live Story” with a stream of material. In addition, it will push VMA-related content to Tumblr, Facebook, Instagram, Vine, Twitter and on multiple MTV digital platforms.

Other digital extensions for the 2015 “MTV Video Music Awards”:

  • MTV will grant exclusive access to the red carpet and show to top social influencers, including YouTube stars Connor Franta and Lohanthony, Twitter grandma comedian Baddie Winkle, and Laci Green, host of MTV’s “Braless” digital series on sexuality and other topics;
  • MTV News, working with online content platform Playbuzz, is launching Swiper for its VMA coverage that will let users swipe right for “like” and left for “disklike” (a la Tinder) for each post; and
  • MTV Style will turn over its Twitter Periscope broadcasting account to the women of Shop Jeen, an online clothing and accessories store, to provide real-time commentary on red carpet fashions. Additional influencers slated to broadcast live from the VMAs include Rickey Thompson, Danababy, Kinda Sarah, Andrea Russett, CyreneQ, Amanda Steele (aka MakeupbyMandy24), Mahogany Lox and Josh Kennedy.
  • MTV has enlisted Jeremy Scott to design an Instagram photo station on the VMAs red carpet, where photographer Marcus Mam will be taking photos exclusively for MTV’s Instagram account.

 

More Digital

  • Savannah Sellers and Gadi Schwartz -

    NBC News Digital Workers Form New Union

    A group of approximately 150 editorial workers who help produce some of NBC News digital content have formed a union, citing a desire to push their employer to work more seriously through such issues as equal pay and the recent handling of sensitive stories. Editorial employees of NBC News Digital won certification of their union [...]

  • Fox Nation Tests Holiday Programming

    Fox Nation Tests Holiday Programming

    The Fox Nation streaming-video service has long been touted as a new option for super-fans of the Fox News Channel. But some of the broadband hub’s new programming choices suggest adherents of “Fox & Friends” and Sean Hannity aren’t looking solely for chatter about politics and interviews with members of the Trump administration. Subscribers to [...]

  • Facebook

    FTC May Stop Facebook From Integrating Whatsapp, Instagram

    The Federal Trade Commission (FTC) is weighing whether it should seek an injunction against Facebook to prevent the social media giant from integrating services like Whatsapp, Messenger and Instagram with its core app, according to reports from the Wall Street Journal and the New York Times. Regulators fear that Facebook’s app integration plans could make [...]

  • Ivanka Trump

    Ivanka Trump Reportedly Set to Speak at CES 2020

    Ivanka Trump, President Donald Trump’s daughter and an adviser to the president, is scheduled to appear on a panel at CES 2020 in January, according to a published report. Ivanka Trump will appear on a panel set for Jan. 8 at 3 p.m. at the Las Vegas confab with Gary Shapiro, president and CEO of [...]

  • Rooster Teeth - Joe Clary, Sean

    WarnerMedia's Rooster Teeth Names Co-Heads of Animation to Replace Gray Haddock

    Rooster Teeth’s Joe Clary and Sean Hinz are the new co-heads of its animation studio, replacing replace Gray Haddock, who recently left the company after he was moved out of his role as head of Rooster Teeth Animation earlier this year. The WarnerMedia-owned company, whose animated series include “gen:Lock,” “RWBY” and “Red vs. Blue,” promoted [...]

  • Rakuten TV Preps New AVOD Channels

    Rakuten TV Preps New AVOD Channels and Originals for 2020 (EXCLUSIVE)

    Rakuten TV has garnered 10 million views on its free on-demand service since its launch in October. The streamer’s CEO, Jacinto Roca, told Variety that, buoyed by the early AVOD success, it will launch a suite of new channels and original shows on the ad-supported service in 2020. He added that he hopes the free [...]

More From Our Brands

Access exclusive content