×

MTV Lets ‘Scream’ Fans Choose Their Own Murder in Interactive-Video Promo

MTV is challenging fans to avoid getting gruesomely slain by the killer from the upcoming “Scream” series, which debuts June 30, in an interactive-video promotion produced by startup Interlude.

In the “Choose Your Own Murder” game, available on MTV’s website, users are shown video segments and then are presented with different options (such as “ignore the noise” or “check it out”). If they guess incorrectly, their character dies a grisly death; there are four possible outcomes in the game.

MTV’s “Scream” is based on the horror-movie franchise, but it won’t feature the iconic Ghostface-masked killer. The series follows a group of teens in a small town who are, of course, methodically hunted down by a mysterious murderer.

The series comes from the Weinstein Company, with Bob and Harvey Weinstein as exec producers. Wes Craven, who directed the original film franchise, is also exec producing with Tony DiSanto, Liz Gateley, Marianne Maddalena and Cathy Konrad.

Interlude recently hired Nancy Tellem, a former TV exec at CBS and Warner Bros. who most recently ran Microsoft’s now-shuttered Xbox Entertainment Studios. She is Interlude’s exec chairman and chief content officer.

Interlude claims its videos get far higher engagement than non-interactive video, with 70% to 90% of users clicking on its videos. The company’s system uses the HTML5 specification for its interactive videos, making them available across desktop, mobile and other connected devices. Interlude clients have included Warner Music Group, Disney, Nickelodeon, Pepsi and L’Oréal.

Popular on Variety

More Digital

  • Jonah Hill attends the press conference

    Instagram Debuts Jonah Hill’s ‘Un-filtered’ Bullying Docu-Series (EXCLUSIVE)

    Facebook’s Instagram, as part of its anti-bullying initiatives, funded a new series directed by Jonah Hill featuring teens and young adults talking about their experiences with bullying. The four-episode “Un-filtered” goes live Wednesday (Sept. 18) on Instagram’s IGTV channel on its mobile app. In the unscripted series, Hill interviews people aged 13-25 who share their [...]

  • Plex

    Plex Signs Up Lionsgate for Upcoming Ad-Supported Video Service

    Media center app maker Plex has struck a deal with Lionsgate to add some of the studio’s movies and TV shows to its upcoming ad-supported video service. The news comes just weeks after Plex announced a similar deal with Warner Bros. “Lionsgate is one of the biggest names in the business and we know our [...]

  • Comcast Xfinity Flex

    Comcast Drops $5 Monthly Fee for Xfinity Flex Video-Streaming Set-Top for Broadband Customers

    Comcast will hand out one free set-top box for broadband subscribers to access Xfinity Flex, its video-streaming product for internet-only customers, as it looks to punch up the value of its high-speed internet business. Brian Roberts, Comcast’s chairman and CEO, announced the new strategy at Goldman Sachs’ Communacopia conference Wednesday in New York. “One of [...]

  • Facebook Portal TV

    Facebook Announces $149 Portal TV Device, 2 New Portal Smart Displays

    Facebook wants you to put a camera into your living room: The company officially unveiled its Portal TV device Wednesday that brings video chatting, augmented reality (AR) and Facebook Watch to any TV set. In addition, the company also unveiled two new Portal smart display devices that are aggressively priced to grow the company’s home [...]

  • Milford Sound, Fiordland National Park, South

    Amazon’s ‘Lord of the Rings’ Series to Shoot in New Zealand

    Amazon Studios has set New Zealand as the location for its upcoming series production of “The Lord of the Rings,” following in the footsteps of the movies made by Peter Jackson. Pre-production on the series has started, and production on the series will begin in Auckland in the coming months. “We knew we needed to [...]

  • Google Assistant example

    How Google Found Its Voice

    A few years back, Google was actively exploring whether it should launch a male counterpart to Amazon’s female Alexa voice assistant. “When we first launched the Google Assistant, we intended to use a male voice, just to be different,” Google Assistant product manager Brant Ward recently recalled. However, at the time, text-to-speech technology was still [...]

More From Our Brands

Access exclusive content