You will be redirected back to your article in seconds

MovieTickets.com Pacts With App Startup MovieQu

MovieTickets.com has cut a deal with startup MovieQu to let users purchase tix for 28,000-plus screens worldwide directly within the app.

The MovieQu app, which launched in July for Apple’s iPhone, identifies movie trailers using audio-recognition technology to let users bookmark upcoming releases they’re planning to see by adding it to their calendar. Initially, MovieQu will sell tickets through MovieTickets.com only in the U.S.

“Working with MovieQu gives us yet another original platform to provide moviegoers with access to advance tickets and our exhibitors another meaningful distribution option,” MovieTickets.com CEO Joel Cohen said.

Privately held MovieQu is backed by founders Rakesh Nigam, who has worked as a technology exec in the financial services industry, and Allison Silver, a former Wall Street analyst.

“We want to keep people engaged in movies they love, from adding them to their queue to ticket purchasing,” said Nigam, who is currently a partner at tech consulting firm Crossbridge Consulting Americas.

MovieQu still has a small user base, with just a few thousand downloads of the app to date, but Nigam expects the integration of MovieTickets.com to expand its appeal. New York-based MovieQu has nine employees and sees revenue opportunities in selling ads or intent-to-see demographic data of moviegoers to studios.

Popular on Variety

The MovieQu app learns users’ preferences, suggesting films under the “Recommended” tab, and lets users search for trailers. Users also can see which movies their friends on the service plan to go see.

MovieTickets.com, which competes with NBCUniversal’s Fandango, provides advance movie ticketing for 240 theater chains in 21 countries. Founded in 2000, the company’s backers include: Hollywood Media, National Amusements, Cineplex Entertainment, Regal Entertainment Group, Marcus Theatres, Viacom and Time Warner.

For MovieTickets, the MovieQu deal is the latest partnership designed to extend its reach across digital points of presence. Last week, it announced a deal with wireless-advertising firm Mobiquity Networks to deliver targeted, location-based campaigns to MovieTickets.com app users. When a movie fan walks into one of the 320 U.S. shopping malls equipped with Mobiquity’s system, they will receive content about upcoming releases in their area.

MovieQu, founded in 2012, originally launched with a partnership with discount-ticket provider Dealflicks, which has deals with theaters to sell seats for movies that aren’t likely to sell out at full price. That’s going away with the addition of MovieTickets.com to MovieQu.

More Digital

  • YouTube CEO Susan Wojcicki

    YouTube CEO to Burned-Out Creators: Data Shows It's OK to Take a Break From Posting

    Stressed-out YouTube creators anxious that their channels will take a traffic hit if they take a mental-health break shouldn’t worry, according to YouTube CEO Susan Wojcicki: She says a data analysis showed that, on average, YouTubers get even more views when they return after a hiatus. In a Nov. 21 open letter to creators, Wojcicki [...]

  • Apple Computers Logo Placeholder

    Apple Eliminates Customer Reviews and Ratings From Online Store

    Apple has disabled the ability for customers to comment on and rate products on its online store — and the tech giant pulled down all the reviews and ratings that were previously left on the site. It’s not clear why Apple made the decision to kill off user reviews in its ecommerce storefronts. Some observers [...]

  • Google headquartersGoogle headquarters, Dublin, Ireland -

    Google Streamlines Movie Ticket Purchases With Its Assistant

    Google wants to make it easier to buy movie tickets on the web: The search giant has teamed up with Fandango, MovieTickets.com, AMC, MJR Theaters and others to streamline ticket buying across their sites. To do this, Google is making use of its Assistant, which automatically pops up when Android users search for a movie. [...]

  • Harmony-Korine-Duck-Duck-Snapchat-Spectacles

    Harmony Korine Shot a Short Film Entirely With Snap's Spectacles (EXCLUSIVE)

    Director Harmony Korine donned a pair of Snap’s high-end Spectacles 3 camera-enabled glasses to make an experimental short film — transforming Miami into a psychedelic swirl of colors, music and characters. It’s a proof-of-concept project: Snap enlisted the filmmaker to create the 10-minute short, called “Duck Duck,” to showcase the new Spectacles 3 hardware, which [...]

  • Eko - Wizard School Dropout

    Eko Launches Four Interactive Video Series, Including Two to Push Walmart Shopping

    Eko is launching its most ambitious bet yet to close the loop between interactive entertainment and ecommerce, with partner and investor Walmart. The interactive-video platform company debuted four original scripted series Thursday (Nov. 21). Two of them — EffinFunny’s “Wizard School Dropout” (pictured above), set in a Harry Potter-esque world, and “Timeline” from Olive Bridge [...]

More From Our Brands

Access exclusive content