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Mashable India Launched as Venture With Penske Media Corporation

Digital news website Mashable is to launch an Indian unit in partnership with India.com.

India.com is a joint venture between Zee Entertainment Enterprises and Penske Media Corporation, parent of Variety.

“This new online destination will bring together Mashable’s mission of inspiring and informing its global community about how digital and technology are changing the world with India.com’s strength in generating original content for Indian audiences and widespread reach in the Indian digital space,” the partners said.

Mashable will supply global coverage from Mashable.com and augment it with localized editorial coverage from an editorial team based in India. Mashable India will also leverage the audience reach of India.com network properties, which include BGR.in, CricketCountry.com, BollywoodLife.com, TheHealthSite.com, Prepsure.com, BrownPaperBag.in and the India.com portal.

“We’re thrilled to partner with Mashable as we continue to expand the PMC and ZEE alliance in the India digital industry. The company’s phenomenal growth is a testament to the incredible team and leadership in India, and we’re confident that Mashable’s addition now quickens the ascendance of this enterprise,” said PMC chairman and CEO Jay Penske.

 

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