×

Vimeo to Invest in Content from Disney’s Maker Studios YouTube Creators for Paid VOD

Maker Studios has cut a deal with Vimeo to help some of its smaller YouTube creators cash in on their video fare — off of YouTube.

Vimeo and Disney-owned Maker, the biggest YouTube multichannel network, have formed a partnership to provide tools to Maker’s network of 55,000 creators for distributing their content on Vimeo’s paid video-on-demand platform. Also under the pact, Vimeo will fund and distribute original content from Maker talent in exclusive windows on the Vimeo On Demand service throughout 2015.

“Thus far, YouTube creators have been monetizing through ads,” said Greg Clayman, g.m. of Vimeo Audience Networks. “This lets Maker go to their creators to choose to window content, or distribute original content, in addition free, ad-supported video.”

Maker already windows some content off YouTube, such as via Maker.tv, but still sees YouTube as its primary distribution outlet. The MCN positioned the Vimeo agreement as a way to test out another option for creators. “Maker is always excited to create original programs that reach audiences across platforms, and Vimeo will be a great partner to distribute new ideas,” Maker said in a statement.

Vimeo, too, has worked with YouTube creators to provide new ways to monetize content, Clayman noted. For example, RocketJump last fall launched the final season of “Video Game High School” free on YouTube on a weekly basis, but with the option to buy the entire season ahead of time on Vimeo and other platforms.

As for Vimeo’s specific content investments in Maker talent, Clayman said there are a few possibilities but there’s nothing official yet. “It’s a fabulous talent pool to work with,” he said. “Maker has tremendous reach in terms of promoting content, across their network.”

Another company that’s aiming to lure YouTubers into exclusive windows is Vessel, founded by Jason Kilar, the former CEO of Hulu. With Vessel’s service, partners must agree to grant an exclusive 72-hour window. However, Clayman said, Vimeo’s approach affords content creators full control of their distribution. “We’re not saying, ‘Hey, put your content here three days in advance and we’ll charge X,'” he said.

At the same time, Vimeo — a unit of IAC — is considering introducing a subscription-video service of some kind. “The leap from transactional billing to recurring billing is something we are in the works on,” Clayman said. However, the company hasn’t determined it subscription channels would be curated solely by content owners, or if Vimeo might bundle content from multiple creators.

Meanwhile, YouTube itself has said it’s looking at rolling out a video-subscription plan, and the Google-owned video site has launched a program to fund content from top creators.

More Digital

  • Mokalik

    Nigeria’s Kunle Afolayan: African Audiences Shouldn’t Be ‘Second-Class’

    DURBAN–A young boy from a middle-class home gets an unconventional schooling in the ways of the world when he’s forced to apprentice at a mechanic’s workshop in a rough-and-tumble section of Lagos. “Mokalik” is the latest feature from Kunle Afolayan, a leading figure in the wave of filmmakers revitalizing the Nigerian film industry. The film [...]

  • SAG-AFTRA HQ

    SAG-AFTRA Ends Long Strike Against Ad Agency Bartle Bogle Hegarty

    SAG-AFTRA has ended its 10-month strike against Bartle Bogle Hegarty after the advertising agency agreed to sign the union’s new commercials contract. The union instructed its 160,000 members in September not to accept any work for BBH, which had been signed to SAG-AFTRA’s commercials contracts since 1999. The strike came two weeks after BBH publicly [...]

  • FaceApp is displayed on an iPhone,

    SAG-AFTRA Warns Members About FaceApp Terms of Use

    SAG-AFTRA is warning its 160,000 members about the “overreaching and invasive” terms of use for the FaceApp mobile application. FaceApp, developed by Russian company Wireless Lab, uses neural network technology to automatically generate transformations of faces in photographs. The app can be used to make users appear older, younger, or change gender. The terms include [...]

  • J. Cole

    Apple Music Launches 'Rap Life' Playlist

    Apple Music announced the launch of “Rap Life,” a new global playlist focusing on contemporary rap artists and culture. It replaces the former “The A-List: Hip-Hop” playlist. Said Ebro Darden, Apple Music’s Global Editorial Head of Hip-Hop and R&B: “We flipped it to dig deeper into into the lifestyle [and to] keep pushing the culture [...]

  • Billie Eilish

    ARRI, Mobile TV Group Back New Venture Revitalizing Streamed Concerts

    A new venture looking to bring a fresh approach to live-streaming concerts has gotten the backing of hardware heavyweights ARRI and Mobile TV Group. Wide+Close is launching with the mandate of shooting music performances with film cameras and cinematographers in order to give the content a more cinematic feel. “We want to take concert filming [...]

  • Fortnite Battle Royale

    How 'Fortnite' Fans Can Earn Loot by Watching YouTube Videos

    Epic Games and YouTube have teamed up with a special offer for “Fortnite” players — giving players of the popular battle-royale game rewards when they watch “Fortnite”-premiered content on the video platform. The catch: You have to watch at least 20 minutes of “Fortnite” special content or live esports broadcasts to receive the loot. Under [...]

  • Roku headquarters

    Roku Plans to Expand to Brazil, Other Countries (EXCLUSIVE)

    Roku plans to expand to multiple new territories in the coming months, Variety has learned. One of the first new markets for the company will likely be Brazil. An international expansion could help Roku grow its customer base, which in turn should lead to growing advertising revenues. Roku executives have been hinting at plans to [...]

More From Our Brands

Access exclusive content