×
You will be redirected back to your article in seconds

Vimeo to Invest in Content from Disney’s Maker Studios YouTube Creators for Paid VOD

Maker Studios has cut a deal with Vimeo to help some of its smaller YouTube creators cash in on their video fare — off of YouTube.

Vimeo and Disney-owned Maker, the biggest YouTube multichannel network, have formed a partnership to provide tools to Maker’s network of 55,000 creators for distributing their content on Vimeo’s paid video-on-demand platform. Also under the pact, Vimeo will fund and distribute original content from Maker talent in exclusive windows on the Vimeo On Demand service throughout 2015.

“Thus far, YouTube creators have been monetizing through ads,” said Greg Clayman, g.m. of Vimeo Audience Networks. “This lets Maker go to their creators to choose to window content, or distribute original content, in addition free, ad-supported video.”

Maker already windows some content off YouTube, such as via Maker.tv, but still sees YouTube as its primary distribution outlet. The MCN positioned the Vimeo agreement as a way to test out another option for creators. “Maker is always excited to create original programs that reach audiences across platforms, and Vimeo will be a great partner to distribute new ideas,” Maker said in a statement.

Vimeo, too, has worked with YouTube creators to provide new ways to monetize content, Clayman noted. For example, RocketJump last fall launched the final season of “Video Game High School” free on YouTube on a weekly basis, but with the option to buy the entire season ahead of time on Vimeo and other platforms.

As for Vimeo’s specific content investments in Maker talent, Clayman said there are a few possibilities but there’s nothing official yet. “It’s a fabulous talent pool to work with,” he said. “Maker has tremendous reach in terms of promoting content, across their network.”

Another company that’s aiming to lure YouTubers into exclusive windows is Vessel, founded by Jason Kilar, the former CEO of Hulu. With Vessel’s service, partners must agree to grant an exclusive 72-hour window. However, Clayman said, Vimeo’s approach affords content creators full control of their distribution. “We’re not saying, ‘Hey, put your content here three days in advance and we’ll charge X,'” he said.

At the same time, Vimeo — a unit of IAC — is considering introducing a subscription-video service of some kind. “The leap from transactional billing to recurring billing is something we are in the works on,” Clayman said. However, the company hasn’t determined it subscription channels would be curated solely by content owners, or if Vimeo might bundle content from multiple creators.

Meanwhile, YouTube itself has said it’s looking at rolling out a video-subscription plan, and the Google-owned video site has launched a program to fund content from top creators.

More Digital

  • Fortnite Battle Royale

    Epic Pulls 'Fortnite' Ads From YouTube After Child Predator Controversy

    Epic Games is no longer running “Fortnite” pre-roll ads on YouTube after it was discovered they were playing on videos alleged predators used to exploit children, according to The Verge. The developer has paused all of its pre-roll advertising, which plays before a video starts on the streaming platform, a spokesperson said. It also reached [...]

  • New Video Shows Off Vive Cosmos

    New Video Shows Off Vive Cosmos VR Controllers

    There’s still much to be learned about HTC’s Vive Cosmos — like release date, specs, and price — but Wednesday the company released a short teaser video giving a slightly better glimpse of the controllers in action. The new controllers look a bit like rival VR headset Oculus Rift’s Touch controller, though reversed in some [...]

  • YouTube logo

    Disney Reportedly Pulls YouTube Ads Over Child-Exploitation Controversy

    YouTube is facing yet another big advertiser backlash, with Disney and Epic Games among the marketers said to have pulled their ad spending after the Google-owned video platform was accused of facilitating what a critic described as a “soft-core pedophilia ring.” Vlogger Matt Watson, in a Feb. 17 video on his YouTube channel MattsWhatItIs, showed [...]

  • Samsung Galaxy S10, Galaxy S10+ Unveiled

    Samsung Announces Galaxy S10, Galaxy S10+ Phones

    Samsung officially announced its new flagship phones, the Galaxy S10 and its larger sibling, Galaxy S10+, at its Unpacked press event in San Francisco on Wednesday morning. The new phone features a punch-hole cut-out for its front-facing camera, which allowed the company to use an edge-to-edge screen design without the notch found on the latest [...]

  • Samsung's Galaxy Fold Unveiled at Unpacked

    Samsung Announces Galaxy Fold, a $1,980 Foldable Phone

    Samsung officially announced its new foldable phone, dubbed the Galaxy Fold, at its Unpacked press event in San Francisco Wednesday morning. The device features two screens that unfold to a tablet-sized slate. “We are giving you a device that doesn’t just define a new category, it defies categories,” said Samsung senior vice president of product [...]

  • ABC-Oscar-Game

    ABC to Launch Oscars Live Play-Along Game With $50,000 Grand Prize

    ABC is hoping to drive viewers to its host-less telecast of the 91st Academy Awards on Sunday by dangling the promise of cold, hard cash to one lucky winner. The broadcaster is launching “The Official Oscar Game,” a live game that will let viewers play along in real time during the awards presentation. The game’s [...]

  • Dave Finocchio - Bleacher Report

    Bleacher Report Co-Founder Dave Finocchio to Exit This Summer

    Dave Finocchio is leaving Turner’s Bleacher Report, the millennial-skewing digital sports company he co-founded in 2005 and led as CEO for the last three years. With Finocchio set to exit in June, Turner Sports has named Howard Mittman as CEO of Bleacher Report to replace him. Finocchio hired Mittman, who has held a dual role [...]

More From Our Brands

Access exclusive content