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Make Room for ‘Fuller House,’ Netflix’s Most Viewed Original Trailer

“Have Mercy!” Netflix made headlines again this week after releasing the first trailer for its highly anticipated “Full House” reboot, “Fuller House.” The trailer, which racked up more than 5.5 million YouTube views in its first day, has totaled more than 10 million views to date, making it the most viewed clip on Netflix’s official YouTube channel.

The trailer outperformed Orange Is the New Black’s Season 2 Trailer, which has garnered 9.58 million views since it was first uploaded in April of 2014. Alongside exceptional YouTube engagement, the trailer also garnered nearly 32,000 likes, shares and comments on Facebook, in addition to 635,000 views of the official trailer there

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Dec 14, 2015 – Sunday Dec 20, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 35,669
2 2 America’s Got Talent 3,408
3 4 America’s Funniest Home Videos 2,831
4 3 Empire 2,207
5 6 Kitchen Nightmares 1,578
6 The Big Bang Theory 1,012
7 The 100 989
8 5 Scream Queens 948
9 Survivor 932
10 9 The Simpsons 825

Cable/Streaming Monday Dec 14, 2015 – Sunday Dec 20, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 Fuller House 9,602
2 2 Top Gear 5,404
3 3 Key & Peele 5,301
4 4 Dance Moms 4,991
5 7 Pretty Little Liars 4,9854
6 5 Lip Sync Battle 3,731
7 House of Cards 1,882
8 8 Beyond Scared Straight 1,759
9 Teen Wolf 1,725
10 Love & Hip Hop 1,641

Late Night Monday Dec 14, 2015 – Sunday Dec 20, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 76,984
2 2 Jimmy Kimmel Live! 36,058
3 4 The Late Late Show With James Corden 35,119
4 3 Saturday Night Live 7,471
5 5 Conan 16,271

Trending Monday Dec 14, 2015 – Sunday Dec 20, 2015

PROGRAM RATING(000) % CHANGE
Fuller House 9,602 +12,310,528%
Underground 163 +140,759%
The Magicians 99 +999%

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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