×
You will be redirected back to your article in seconds

Machinima Pacts with Vimeo, Which Is Committing at Least $500,000 to Original Video From the MCN

Machinima, the Warner Bros.-backed multichannel network focused on fandom and gamer culture, inked a pact with Vimeo to provide the MCN’s 30,000 creators with the opportunity to sell video on the Vimeo on-demand platform.

Under the pact, Vimeo is committing at least $500,000 to develop original content from Machinima creators that will be distributed exclusively on Vimeo, according to Vimeo CEO Kerry Trainor.

The deal is similar in structure to Vimeo’s pact with Disney’s Maker Studios, under which Maker affiliates are eligible to work with the VOD provider to maximize their video creations. Vimeo has pledged to invest an unspecified amount of money in Maker talent.

It’s been a busy few days for Machinima. Last Thursday, the MCN closed $24 million in additional funding, led by Warner Bros. Entertainment. The next day, Machinima laid off 14% of its full-time staff, the latest round in cuts that date back to 2012.

Meanwhile, Machinima also is a key tenant in the Internet-video service from Vessel, the startup formed by Hulu ex-CEO Jason Kilar. Vessel, which last month launched a closed testing period, will charge $2.99 per month for a 72-hour minimum exclusive window to content from Machinima and a host of other partners.

Under the deal between Vimeo and Machinima, Vimeo is now the preferred transactional video-on-demand platform for its entire talent network. Over the next 12 months, Vimeo will become integrated into Machinima’s Console Talent Management system, a toolkit for creators that provides analytics, social tools, support, earnings reports and more.

“It used to be that you put content up on YouTube, and prayed that it would be monetized by you or by YouTube,” Machinima CEO Chad Gutstein said. “Now we are seeing three or four different revenue streams that can be attached to projects.”

Premium content from Machinima will be hosted on a branded channel on the Vimeo service. The companies started talks about a partnership about six months ago, Gutstein said.

All told, Machinima’s creators currently produce around 30,000 hours of original content per month — which is 10 times what a typical cable network, according to Gutstein. “We’re making original, premium content and we’re looking at new ways to monetize that so there are returns on that investment,” he said.

More Digital

  • JUMP camera

    Google Is Shutting Down Its Jump VR Video Program

    Google will shut down Jump, its cloud-based video stitching service, this summer. The company emailed creators Friday afternoon to tell them that Jump would be shuttered on June 28, and detailed plans for the shut-down on its website as well. In its email, Google justified the closure of Jump with the emergence of new video [...]

  • Relix Live Music Conference

    Relix Live Music Conference Puts Spotlight on Gender Parity, Privacy

    The third annual Relix Live Music Conference took place at New York’s Brooklyn Bowl earlier this week. The two-day confab, which featured panels and Q&As by executives from such companies as Live Nation, Q Prime, SiriusXM, Bowery Presents, Glassnote Music, Shorefire Media and Splice, among many others, offered a fascinating and honest look at the [...]

  • Spotify Tests 'Car Thing' Audio Adapter

    Spotify Starts Testing In-Car Hardware

    Spotify is carefully taking a first step into the consumer hardware space: The company has begun to test a new in-car device that lets users access music and podcasts with voice commands, it revealed in a blog post Friday morning. “Car Thing,” as the device is being called for now, is only being tested in [...]

  • Hannah-Hart-BuzzFeed-Tasty-Edible-History

    BuzzFeed's Tasty Taps Hannah Hart for Food-History Show on Facebook Watch

    YouTube star and food fanatic Hannah Hart is combining her passions for cuisine and history in a new series for BuzzFeed’s Tasty on Facebook Watch. The eight-episode show, “Edible History,” premieres Sunday, May 19, at 8 a.m PT, on BuzzFeed’s Tasty Presents show page on Facebook Watch, with episodes released weekly. In each episode (7-12 [...]

  • YouTube Music

    Songza Co-Founders Have Left YouTube Music Ahead of Google Play Music Shut-Down

    The three co-founders of Songza, a music curation startup acquired by Google in  2014, have left YouTube Music, Variety has learned. Former Songza CEO Elias Roman, former chief product officer Elliott Breece and former chief operating officer Peter Asbill all quietly transitioned to new positions at Google’s startup incubator Area 120 in March. A YouTube [...]

More From Our Brands

Access exclusive content