Machinima Launches App on Victorious Fan-Focused Platform

Machinima, the digital-media company focused on gaming and fandom, launched a mobile app in partnership with Victorious, a startup aimed at letting Internet content creators connect with their fans.

Machinima, whose backers include Warner Bros. and Google, said it will use Victorious’ mobile platform to connect directly with its fanbase though exclusive content, including access to its network of creators and interactive community social features, and more.

With the Machinima app — available to download for free through Apple’s iTunes and the Google Play store for Android — the company is looking to diversify beyond its traditional YouTube distribution outlet.

“We have a socially engaged, mobile first, video-driven audience, and our new app’s features reflect our viewers core needs and digitally native behaviors,” Machinima CEO Chad Gutstein said. “Victorious provides an app platform built for viewer engagement around social video and we’re excited to take advantage of these features to make the new Machinima app the go-to mobile resource for gaming and fandom entertainment.”

Popular on Variety

The app, which launches ahead of the 2015 Electronic Entertainment Expo, also includes access to Machinima original series “Justice League: Gods and Monsters Chronicles.”

Separately, Machinima has deals with Vimeo and Vessel, the startup founded by former Hulu CEO Jason Kilar, for access to exclusive content.

Content in Machinima’s new Victorious-powered app will include dispatches from E3 in L.A., which runs June 16-18, by talent including TheZombieUnicorn, Gizzy14Gaza and JeromeASF. Additionally, Machinima on-air host and social community manager Ali Baker will be on the E3 show floor.

Machinima said it plans to eventually develop all of its studio content so that it incorporates the app’s fan-engagement features. Under the pact with Victorious, Machinima will make the app platform available to select creator partners over the next several months to let them launch their own branded mobile apps.

“The gaming community more than ever demands a rich, socially interactive experience with their fellow superfans, and Victorious is thrilled to deliver this level of engagement to such a zealous fanbase,” Sam Rogoway, CEO and co-founder of Victorious, said in a statement.

L.A.-based Victorious, which has raised $25 million in funding, says it has deals with multiple digital stars and multichannel networks for their own dedicated apps, including Michelle Phan, Jenna Marbles, AwesomenessTV, Freddie Wong, DigiTour Media, Ryan Higa, the Young Turks, Jukin Media, Boyce Avenue, Joey Graceffa, Lia Marie Johnson and GloZell.

More Digital

  • Game of Thrones

    ‘Game of Thrones’ Sweeps Parrot Analytics’ 2nd Global TV Demand Awards

    MIAMI —  “I must check it out. I’ve been hearing a lot about the show,” host Carson Kressley (“Queer Eye”) joked at Parrot Analytics’ 2nd Global TV Demand Awards as “Game of Thrones” swept two of its biggest plaudits: Most In-Demand TV Series in the World, along with Most In-Demand Drama Series. The awards ceremony  [...]

  • Netflix - The Witcher

    'The Witcher' on Track to Be Netflix's Biggest TV Show Premiere Ever, Company Claims

    Netflix said “The Witcher,” the fantasy series starring Henry Cavill, is pacing to be its biggest first-season original TV series ever. “The Witcher,” which debuted Dec. 20 on Netflix, was chosen to be watched by 76 million customer households in the first four weeks of release, according to the company. That would appear to mean [...]

  • The Irishman

    Netflix Adds 8.8 Million Subscribers in Q4, Cites Competition for Lower U.S. Gains

    Netflix beat its forecast for overall subscriber additions for the fourth quarter of 2019, while it brought in fewer than expected U.S. streaming customers. The company added a net 420,000 streaming customers in the U.S. and 8.33 million overseas in the year-end 2019 quarter, for a total of 8.76 million net adds. Netflix had previously [...]

  • Tubi

    Free Streaming Service Tubi to Launch in Mexico in Pact With TV Azteca

    Tubi is heading to Mexico: The free, ad-supported streaming service announced plans to launch in the country later this year as well as a pact with TV Azteca, one of the largest producers of Spanish-language television programming. Under the terms of their deal, TV Azteca will sell advertising and promote Tubi across broadcast and digital [...]

  • CAA's Eric Wattenberg Joins Wheelhouse Group

    CAA's Eric Wattenberg Joins Wheelhouse Group as Chief Content Officer

    Eric Wattenberg, longtime CAA agent and co-head of its alternative television department, has joined producer Brent Montgomery’s Wheelhouse Group as chief content officer. Wattenberg will spearhead content development across Wheelhouse’s TV, film and digital operations, as well as its Wheelhouse Labs branded entertainment wing. The deal is a coup for the company, launched by “Pawn [...]

More From Our Brands

Access exclusive content