Get ready to experience “Star Wars” with a virtual reality headset: Lucasfilm and its Industral Light & Magic as well as Skywalker Sound subsidiaries have formed a new unit dubbed ILMxLab that is tasked with using virtual and augmented reality technologies for immersive storytelling.

“We are currently exploring the fictional universes of ‘Star Wars,’and I think a lot of people would like to be immersed in them,” said Lucasfilm’s president Kathleen Kennedy. “The challenge of ILMxLab will be to find out what storytelling looks like in this new space.” ILMxLab showed off some of its first explorations in a launch video:

The lab plans to announce the results of this work later this year, but said on Friday that it will be exploring virtual reality, augmented reality, real-time cinema and theme park experiences. Tackling the latter, it may be closely competing with Landmark Entertainment, which announced earlier this week that it will be fusing theme parks and virtual reality as well.