×
You will be redirected back to your article in seconds

ListenFirst Media to Issue Box-Office Projections Based on Digital Engagement

ListenFirst Media has launched a new way to track box office performances.

The company, which provides channel analytics and measurement for networks, studios, brands and agencies, is measuring opening weekend ticket sales based on how much social and digital engagement a film receives. A month before the release of the latest James Bond adventure “Spectre,” the ListenFirst Box Office Tracking Platform estimated opening weekend ticket sales would be $73-$77 million. Estimated as of Nov. 8, the actual ticket sales of “Spectre” ended up at $73 million.

The tracking platform analyzes fan engagement from social and digital outlets like Facebook, Twitter, YouTube, Instagram and Tumblr as well as examining critical and fan reviews of films. ListenFirst’s proprietary historical data draws the final analysis.

“While we’ve had no doubt our years of aggregating and organizing historical data across billions of signals from moviegoers would prove critical, we’re thrilled to finally unlock their value in helping project box office performance,” co-CEO and co-Founder of ListenFirst Media Jason Klein said. “Particularly at a time when traditional tracking approaches have proven more limited, we believe the market is ripe for a solution that goes beyond the obvious sources of intelligence. Our success with Spectre is just the beginning of this exciting evolution for the industry.”

ListenFirst Media has a partnership with Variety for weekly reports of Digital Audience Ratings, which tracks engagement for content across leading digital platforms, for both TV and film businesses.

Popular on Variety

More Digital

  • Erika Nardini - Barstool Sports

    Listen: Barstool Sports CEO Learns From Digital Media's Past Mistakes

    Long before she became CEO of Barstool Sports, Erika Nardini had a front-row seat to the early days of the internet advertising world and she has no intention of repeating its errors. Over a career that saw stops at AOL, Microsoft, Yahoo and Demand Media, she watched as the digital powerhouses of yesteryear cluttered the [...]

  • Dany Garcia photographed for Variety by

    Dany Garcia Invests in Privacy-Focused Social Media Service MeWe

    Dany Garcia, CEO of Seven Bucks Productions and founder, CEO and chairwoman of the Garcia Companies and TGC Management, has taken a minority investment in MeWe, a startup that positions itself as a social network rival to Facebook — but one gives users full control over their own data and privacy. Garcia co-founded Seven Bucks [...]

  • Meg Whitman and Jeffrey Katzenberg Quibi

    Quibi Says It Has Sold Out $150 Million First-Year Ad Inventory

    Nearly six months before Quibi is slated to hit the market, a cluster of large advertisers has committed millions in ad spending to the ambitious — and untested — premium mobile-video brainchild of Jeffrey Katzenberg. Quibi announced that it has sold out its $150 million advertising inventory for the first year. The startup’s category-exclusive ad partners [...]

  • Mackenzie Davis Terminator Dark Fate

    ‘Terminator: Dark Fate’ Tops Studios’ TV Ad Spending

    In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Paramount Pictures claims the top spot in spending with “Terminator: Dark Fate.” Ads placed for the sci-fi action film had an estimated media value of $6.81 million through Sunday for 796 national ad airings [...]

  • Ronan Farrow book Catch and Kill

    Ronan Farrow Inks Podcast Series Deal for 'Catch and Kill' (EXCLUSIVE)

    Ronan Farrow is launching a podcast offshoot of his best-selling book “Catch and Kill.” Slated to premiere in November, “The Catch and Kill Podcast With Ronan Farrow” will feature new audio material and interviews with people Farrow interviewed about allegations involving sexual misconduct of media industry figures including Harvey Weinstein and Matt Lauer — and [...]

  • Katie Couric Sheryl Sandberg

    Katie Couric Steamrolls Sheryl Sandberg in Roving Vanity Fair Summit Interview

    Sending a jolt through a luxurious and excessively polite afternoon in Beverly Hills, veteran journalist Katie Couric delivered a relentless series of hardball questions to Facebook chief operating officer Sheryl Sandberg on Tuesday. Speaking in conversation at the sixth annual Vanity Fair New Establishment summit at the Wallis Annenberg Center for the Performing Arts, Couric’s [...]

More From Our Brands

Access exclusive content