×

ListenFirst Media to Issue Box-Office Projections Based on Digital Engagement

ListenFirst Media has launched a new way to track box office performances.

The company, which provides channel analytics and measurement for networks, studios, brands and agencies, is measuring opening weekend ticket sales based on how much social and digital engagement a film receives. A month before the release of the latest James Bond adventure “Spectre,” the ListenFirst Box Office Tracking Platform estimated opening weekend ticket sales would be $73-$77 million. Estimated as of Nov. 8, the actual ticket sales of “Spectre” ended up at $73 million.

The tracking platform analyzes fan engagement from social and digital outlets like Facebook, Twitter, YouTube, Instagram and Tumblr as well as examining critical and fan reviews of films. ListenFirst’s proprietary historical data draws the final analysis.

“While we’ve had no doubt our years of aggregating and organizing historical data across billions of signals from moviegoers would prove critical, we’re thrilled to finally unlock their value in helping project box office performance,” co-CEO and co-Founder of ListenFirst Media Jason Klein said. “Particularly at a time when traditional tracking approaches have proven more limited, we believe the market is ripe for a solution that goes beyond the obvious sources of intelligence. Our success with Spectre is just the beginning of this exciting evolution for the industry.”

ListenFirst Media has a partnership with Variety for weekly reports of Digital Audience Ratings, which tracks engagement for content across leading digital platforms, for both TV and film businesses.

Popular on Variety

More Digital

  • VRrOOm Launching VR Platform for Immersive,

    VRrOOm to Launch VR Platform for Immersive, Multi-User Streaming of Live Events

    French VR company VRrOOm is launching a six degrees of freedom (6-DoF) social VR platform that operates within the VRChat live platform, and enables multiple users to take part in live events, and includes the possibility of real-time photo-realistic representation. Louis Cacciuttolo founded VRrOOm in 2016 after working three years at THX in San Francisco. [...]

  • Any Given Wednesday With Bill Simmons

    Spotify in Talks to Acquire Bill Simmons' The Ringer: Report

    Spotify is in early talks to acquire The Ringer, the digital content and podcast network launched by ESPN alum Bill Simmons in 2016, according to a report in the Wall Street Journal. A representative for Spotify declined to comment on the report. Reps for Ringer did not immediately respond to a request for comment. Spotify’s [...]

  • Ted Sarandos Milestone Award PGA

    Netflix Leader Ted Sarandos Plans Broader Creative Push for the Future

    Ted Sarandos, who has helped to upend the way audiences receive and consume entertainment as Netflix’s chief content officer, will be honored with the Milestone Award at the 31st annual Producers Guild Awards on Jan. 18. Game-changers including Steven Spielberg, Sherry Lansing, Robert Iger, Jeffrey Katzenberg and Ron Meyer have previously received the recognition, and [...]

  • peacock-ads-NBCU

    NBCU's Peacock Marks Media's Latest Try to Connect Consumers, Commercials

    In an era when consumers feel more empowered to avoid TV commercials, NBCUniversal is the latest media company to try to get them to bring ads back into their TV lives. One of the key selling points of big streaming-video services like Netflix and Disney Plus is that subscribers don’t have to endure the commercial [...]

More From Our Brands

Access exclusive content