×

LG Jumps on the HD Audio Bandwagon With New Mobile Music Service

LG is getting ready to embrace high-definition audio: The company will make HD music downloads available in close to 70 countries, offering owners of some of its handsets free and price-reduced downloads via its SmartWorld app.

Songs will be made available in 24bit/192kHz, and LG promised Thursday that “qualifying customers” will receive two downloads each month for free, with the ability to purchase additional songs for 50% off the regular price. The company’s G4, G3, G2 and G Flex 2 phones can play HD downloads, and it doesn’t sound like LG has any plans to add HD streaming to its devices any time soon.

HD audio, which is supposed to sound better than your typical iTunes download, has become a bit of a battleground for music services looking to differentiate themselves from Spotify, Apple Music and Apple’s iTunes download store. Paris-based Spotify competitor Deezer is offering HD streaming to select customers, and Jay Z’s Tidal music service also offers an HD tier to consumers willing to pay more for better sound quality.

However, not everyone is on board with HD streaming: Rock legend Neil Young, whose company Pono is operating its own HD download service, removed most of his music from streaming services last month. Young blamed the audio quality of music streaming services for his decision, arguing that streaming represented “the worst quality in the history of broadcasting or any other form of distribution.”

Popular on Variety

More Digital

  • Netflix-logo-N-icon

    Netflix Is Testing Human-Curated 'Collections'

    Netflix, a company powered by the strategic use of data, relies on artificial intelligence to suggest new content that its streaming customers are likely to be interested in. Now it’s looking to potentially add a human touch: The company has launched a limited-scale test of “Collections,” a new feature that presents groups of movies and [...]

  • wolves in the walls emmy

    Neil Gaiman VR Experience 'Wolves in the Walls' Wins Primetime Emmy

    “Wolves in the Walls,” the virtual reality (VR) experience based on Neil Gaiman’s children’s book by the same name, has been awarded with a Primetime Emmy for outstanding innovation in interactive media. The experience has been produced by San Francisco-based immersive entertainment startup Fable, which puts a big effort on making the viewer a participating [...]

  • The Void San Francisco

    The Void Teams Up With Sony Pictures for New Location-Based VR Experience

    James Murdoch-backed virtual reality (VR) startup The Void has teamed up with Sony Pictures Virtual reality to produce a new location-based VR experience, according to Curtis Hickman, the startup’s chief creative officer. Hickman revealed the partnership in a conversation with Variety this week, during which he also outlined plans to bring more original IP to [...]

  • US President Donald J. Trump speaks

    Apple Stock Down 4.6% After Trump ‘Orders’ Companies to Leave China

    Apple’s share price was down around 4.6% Friday at the close of the market, to $202.64 per share, after President Trump took to Twitter to “order” U.S. companies to leave China. The slide came amid a market-wide sell-off, with the NASDAQ sliding 3%, and the Dow dropping 623 points. Trump’s edict was a response to [...]

  • Former head of CAA China Peter

    Peter Loehr to Spearhead Asia Expansion of Genies Avatar Venture (EXCLUSIVE)

    Peter Loehr, the former head of CAA in China, and seasoned music executive John Possman have been tapped by digital avatar company Genies to lead its expansion into Asia. The company’s proprietary avatar technology allows users to express ideas, thoughts and feelings in a different way from text, audio and video. Within the app and [...]

  • Tim Connolly - Quibi

    Quibi Head of Partnerships and Advertising Tim Connolly Departs

    Tim Connolly, the former Hulu exec who joined Quibi last year as head of partnerships and advertising, is leaving the mobile TV subscription startup founded by Jeffrey Katzenberg. Connolly’s exit comes eight months ahead of Quibi’s planned April 2020 debut. A Quibi rep declined to comment on his departure, which was first reported by Business [...]

More From Our Brands

Access exclusive content