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Lorne Michaels’ Broadway Video Backs ‘The Kicker,’ A Streaming-Video Hub Devoted to Sports and Comedy

Andy Samberg Emmy Promo
Jake Chessum

Andy Samberg (pictured, above), “Weird Al” Yankovic, Kenan Thompson, JB Smoove and Wyclef Jean are among the contributors to “The Kicker,” a new streaming-video site devoted to sports and comedy that is launching today under the aegis of Above Average, the digital arm of Lorne MichaelsBroadway Video production unit.

The hub was created by Bryan Tucker, a co-head writer of “Saturday Night Live,” which Michaels created and produces. “The Kicker” is billed as a site for  both the dedicated and casual sports fan, and will feature unique takes on daily sports news and humorous video content, along with top athletes and celebrities.

“The Kicker brings a world-class network of comedic talent to make our content great. After years writing sketches for professional athletes on ‘Saturday Night Live,’ I’ve learned how to work together to make them funny. We’re all working toward one goal – to entertain the sports fan,” said  Tucker, who will serve as the site’s editor in chief, in a prepared statement.

Tucker, who is in his tenth season as “SNL,” has written for such programs as  “The Chris Rock Show” and “Chappelle’s Show.”

The site is open to advertising and creating content for sponsors.  An example is already extant: A video series made in collaboration with Lenovo and Vox Media, called “Fantasy Online College.” The content, written by Tucker, features JB Smoove as the “Dean” alongside NFL players as “professors,” including Eric Decker, Matt Forte, Demaryius Thomas, DeMarco Murray, Odell Beckham Jr., and Jarvis Landry.

“The Kicker” is also launching a regular video series called “#MyTeamDream,” which will feature celebrities and athletes sharing the best thing that could happen to their favorite professional sports team. The initial video includes popular names like Wyclef Jean, Andy Samberg, Perez Hilton, Judd Nelson and JB Smoove.

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