Yahoo agreed to pay Couric $10 million a year, up from the $6 million both sides agreed on when she first signed up with in 2013, according to reports. A Yahoo spokesperson sent us the following statement confirming the deal:
“We can confirm that Katie continues to be Yahoo’s global news anchor. We don’t comment on rumors, speculation or personnel matters.”
Couric has been interviewing well-known political figures like former defense secretary Robert Gates and Secretary of State John Kerry for Yahoo, which has been promoting Couric’s interviews on its massively popular home page. Before joining Yahoo, Couric’s home was ABC, where she worked as ABC News anchor as well as host of her own talk show, “Katie.” Previous stints as anchor of the CBS Evening News and NBC’s “Today” also made her quite a get for Yahoo.
Couric’s move to Yahoo has been seen as a sign for the growing importance of original content to Internet companies, as well as an erosion of TV eyeballs — but she hasn’t disappeared from the TV screen altogether. As part of a partnership between Yahoo and ABC, Couric is still a special contributor to ABC News.
For Yahoo, signing and renewing with Couric is also about shifting ad revenue from display advertising to more profitable video ads. Case in point: Couric was one of the better-known faces at Yahoo’s Newfront presentation for advertisers in New York this past April, and Yahoo CEO Marissa Mayer called Couric “a very profitable and good investment” in a recent interview with Fortune magazine.
Other big media bets made by Yahoo CEO Marissa Mayer include the hiring of New York Times technology journalist David Pogue, and picking up a new season of “Community” after its cancellation by NBC.