Sony’s Crackle Launches ‘Joe Dirt 2’ App That Lets Fans Mullet Themselves

Crackle, as part of marketing this month’s debut of “Joe Dirt 2: Beautiful Loser,” has launched the “Hick Yourself!” app that lets fans of David Spade’s white-trash antihero add mullets, mustaches and other redneck accouterments to their photos.

The movie, touted as the first digital sequel to a major theatrical movie, will launch July 16 on Crackle and will be available to stream for free (with ads) across multiple devices. Stars aligned for Crackle’s app promo: Thursday, July 2, is National Mullet Day, which, one assumes, is selectively celebrated in the U.S.

Sony Pictures Television’s Crackle owns and publishes the app and worked with the App Ward — a Canadian development shop whose titles include Mullet Magic Haircut Booth — to help design and develop it.

“Hick Yourself!” lets users share their altered photos on Facebook, Twitter and Instagram. In addition to the classic mullet and facial hair, users can add various props including a chainsaw and guitar into their photos.

The original 2001 “Joe Dirt” grossed about $27 million at the box office, and has gained a cult following since.

In “Joe Dirt 2,” Spade (“Rules of Engagement”) embarks on another epic journey through the recent past, traveling through the heartland of America and his own mind to get back to his loved ones. Cast includes Christopher Walken (“Wedding Crashers”), Brittany Daniel (“The Game”), Dennis Miller and Adam Beach (“Flags of Our Fathers”).

The movie was directed, written and produced by Fred Wolf (“Grown Ups,” “Joe Dirt”); Spade wrote and produced. “Joe Dirt 2” is a production of Adam Sandler’s Happy Madison Prods. and Lifeboat Prods.

The “Hick Yourself!” app is available to download at Google Play and Apple’s iTunes Store.

More Digital

  • YouTube logo

    YouTube Streams Over 180 Million Hours to TV Screens Every Day

    Crackle, as part of marketing this month’s debut of “Joe Dirt 2: Beautiful Loser,” has launched the “Hick Yourself!” app that lets fans of David Spade’s white-trash antihero add mullets, mustaches and other redneck accouterments to their photos. The movie, touted as the first digital sequel to a major theatrical movie, will launch July 16 on Crackle and will be […]

  • Facebook

    Facebook Suspends Data-Analytics Firm Crimson Hexagon to Probe Potential Policy Violations

    Crackle, as part of marketing this month’s debut of “Joe Dirt 2: Beautiful Loser,” has launched the “Hick Yourself!” app that lets fans of David Spade’s white-trash antihero add mullets, mustaches and other redneck accouterments to their photos. The movie, touted as the first digital sequel to a major theatrical movie, will launch July 16 on Crackle and will be […]

  • Trump Davos

    Trump Tariffs Could Make Apple Watch, Sonos Speakers More Expensive (Report)

    Crackle, as part of marketing this month’s debut of “Joe Dirt 2: Beautiful Loser,” has launched the “Hick Yourself!” app that lets fans of David Spade’s white-trash antihero add mullets, mustaches and other redneck accouterments to their photos. The movie, touted as the first digital sequel to a major theatrical movie, will launch July 16 on Crackle and will be […]

  • ABC - More In Common

    ABC Hopes Feel-Good Series for Facebook About Americans Uniting Goes Viral

    Crackle, as part of marketing this month’s debut of “Joe Dirt 2: Beautiful Loser,” has launched the “Hick Yourself!” app that lets fans of David Spade’s white-trash antihero add mullets, mustaches and other redneck accouterments to their photos. The movie, touted as the first digital sequel to a major theatrical movie, will launch July 16 on Crackle and will be […]

  • Disney Cycles VR Short Film

    Disney Animation's First VR Film, 'Cycles,' Set to Premiere

    Crackle, as part of marketing this month’s debut of “Joe Dirt 2: Beautiful Loser,” has launched the “Hick Yourself!” app that lets fans of David Spade’s white-trash antihero add mullets, mustaches and other redneck accouterments to their photos. The movie, touted as the first digital sequel to a major theatrical movie, will launch July 16 on Crackle and will be […]

  • Beta Film Boards ‘The Pier,’ from

    Beta Film Boards ‘The Pier,’ from ‘Casa de Papel’ Creator Alex Pina

    Crackle, as part of marketing this month’s debut of “Joe Dirt 2: Beautiful Loser,” has launched the “Hick Yourself!” app that lets fans of David Spade’s white-trash antihero add mullets, mustaches and other redneck accouterments to their photos. The movie, touted as the first digital sequel to a major theatrical movie, will launch July 16 on Crackle and will be […]

  • Michelle Kempner

    BuzzFeed Entertainment Operations Head Michelle Kempner Exiting for Facebook

    Crackle, as part of marketing this month’s debut of “Joe Dirt 2: Beautiful Loser,” has launched the “Hick Yourself!” app that lets fans of David Spade’s white-trash antihero add mullets, mustaches and other redneck accouterments to their photos. The movie, touted as the first digital sequel to a major theatrical movie, will launch July 16 on Crackle and will be […]

More From Our Brands

Access exclusive content