Jay Z Defends Tidal: ‘We Aren’t Perfect — But We Are Determined’

Amid skepticism and criticism surrounding Tidal, Jay Z took to Twitter to defend his streaming service in a “stream of consciousness” posted on Sunday.

Tidal is doing just fine,” he wrote. “We have over 770,000 subs. We have been in business less than one month.”

“The iTunes Store wasn’t built in a day. It took Spotify 9 years to be successful,” he went on. “We are here for the long haul. Please give us a chance to grow & get better.”

Jay Z continued to espouse the value of the service, touting the benefits for musicians and the exclusive content for fans, while talking about its business model compared to its competitors.


Tidal was launched about a month ago with star-powered support, including Beyonce, Kanye West, Chris Martin of Coldplay, Nick Minaj, Madonna, Rihanna, Usher and more.

It has already made plenty of waves since its launch, though perhaps not for the most desirable reasons. Tidal CEO Andy Chen left the company about two weeks ago as reports of layoffs surfaced, with Peter Tonstad coming in as interim CEO.

Reports read that 25 employees were laid off, but Tidal has since said that “less than half” that number will be let go.

Complaints have also been raised about the user interface of the service and the cost. Pricing for the ad-free streaming service is $9.99 per month for the standard-audio version and $19.99 per month for the hi-def audio version.

Popular on Variety

More Digital

  • United Talent Agency Reveals New Logo

    UTA Unveils New Logo, Corporate Image

    UTA raised the curtain Monday on a new corporate logo. The three-dimensional image is meant to emphasize the talent agency’s focus on uniting ideas, opportunities and talent. Building signage with the new logo will go up next month at UTA’s headquarters in Beverly Hills. “Our new identity captures the multiple facets and intersections of our [...]

  • Altice One set-top

    Amazon Prime Video Coming to Altice's Optimum, Suddenlink Cable Services

    Altice USA plans to launch Amazon Prime Video for Optimum and Suddenlink cable customers nationwide in the next few months, under a pact announced Monday. Altice is the third pay-TV operator in the U.S. with a distribution deal for Amazon Prime Video, after Comcast and Cox Communications. The cable operator is adding Prime Video to [...]

  • youtube leanback screenshot

    YouTube to Shut Down Leanback Web TV Interface on October 2

    YouTube is getting ready to retire its TV-optimized browser interface, also known as YouTube Leanback, on October 2, Variety has learned. The move comes as YouTube is putting a bigger emphasis on its native TV apps, but also represents a blow to users who directly connected their PCs to their TVs. YouTube started to inform [...]

  • Terminator: Dark Fate

    Paramount & Adobe Launch ‘Terminator: Dark Fate’ Trailer Remix Contest

    Adobe has teamed up with Paramount Pictures to launch a remix contest for the trailer of “Terminator: Dark Fate,” which is set to debut in theaters November 1. The winner of the contest will get $10,000 as well as a one-year Adobe Creative Cloud membership and a private screening of the movie for up to [...]

  • Gabrielle Carteris

    SAG-AFTRA Urges Gavin Newsom to Sign Law Punishing 'Deep Fake' Videos

    SAG-AFTRA National Executive Director David White is urging Gov. Gavin Newsom to sign legislation that institutes penalties for nonconsensual digital sexually explicit videos, also known as “deep fakes.” The legislation, Assembly Bill 602, targets companies and individuals who create and distribute the videos in California without the consent of the individual being depicted. “We urge Gov. [...]

  • Facebook Portal logo

    Facebook Is Launching a Portal TV Device: Here’s What We Know

    Facebook is getting ready to launch a TV streaming device in time for the holiday season, Variety has been able to confirm with multiple sources familiar with the company’s plans. The new streaming hardware will be part of the company’s Portal family of devices, featuring a camera, and combining video chatting with TV viewing and [...]

More From Our Brands

Access exclusive content