×
You will be redirected back to your article in seconds

Interactive Video Startup Interlude Raises $18.2M from MGM, Samsung, Warner Music

Tel Aviv and New York-based interactive video startup Interlude has raised an $18.2 million round of funding from MGM, Warner Music, Samsung, Sequoia Capital, Intel Capital and others. MGM’s Chairman and CEO Gary Barber is joining Interlude’s board in an observer capacity as part of the investment.

Interlude is building interactive web videos that let users choose their own path by clicking on visual hot spots. The company has produced interactive music videos for artists like Bob Dylan and Aloe Blacc, and has also been working with brands like Motorola, Coca Cola and Intel on personalized advertising.

READ MORE: Interactive Video: A Gamechanger for the Medium or Just Another Gimmick?

The company now wants to use the new funding to expand into serialized video content as well as further build out its technology. “We are aiming to allow filmmakers and content to form a unique connection with each viewer, said Interlude CEO Yoni Bloch in a statement. “This has the potential to change the relationship between film and individual audience members,” he added.

Earlier this year, Interlude hired veteran TV executive Nancy Tellem to head its new Culver City studio. Tellem previously was in charge of Microsoft’s ill-fated Xbox Studio initiative, and was a long-time key executive at CBS before that.

 

More Digital

  • Google Stadia is a Net Neutrality

    Google Stadia is a Net Neutrality Nightmare

    At the Game Developers Conference (GDC) this year, Google announced that it has taken up the long and ever-lengthening dream of the video game streaming service. Meant to replace the hefty, pricey, altogether confounding experience of buying and using various gaming hardware, Google Stadia will run video games on Google’s own hardware in a server [...]

  • crunchyroll logo

    Crunchyroll Raises Subscription Price to $7.99

    AT&T-owned anime subscription video service Crunchyroll is raising its monthly subscription price from $6.95 to $7.99 a month, it announced in an email to members Friday. It’s the service’s first price increase ever, according to a spokesperson. The new pricing will go into effect on May 1 for new subscribers, while existing members will see [...]

  • StyleHaul

    StyleHaul Shuts Down U.S. Operations, Lays Off About 65 Employees

    The axe is falling on StyleHaul: The fashion, beauty and lifestyle digital media and marketing company owned by RTL Group is shuttering U.S. operations, resulting the layoff of around 65 employees. StyleHaul offices in L.A., with about 55 employees, and in New York City, with around 10 staffers, are closing. RTL said StyleHaul’s U.K. operations, [...]

  • Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown Platform Acquires Hypebot, MusicThinkTank

    Bandsintown, a leading platform for letting music fans know about upcoming concerts by their favorite artists, has acquired Hypebot, a news site publishing stories about the music industry and technology, and its sister site MusicThinkTank. “I’m proud to share that Hypebot and MusicThinkTank have been acquired by Bandsintown,” wrote Bruce Houghton, the founder of the [...]

  • Vertigo Games Believes ‘Location-Based Virtual Reality’

    Vertigo Games Believes ‘Location-Based Virtual Reality’ Is Future of VR

    As virtual reality becomes more and more available, many developers are looking for new frontiers to expand the experiences offered by the tech. For Netherlands-based Vertigo Games, that next frontier is what they call “location-based virtual reality.” It’s essentially high-quality VR experiences where players aren’t tethered to a PC or even to the confines of [...]

  • GDC 2019: Google's Play For Gaming

    GDC 2019: Google's Play for Gaming Ubiquity, Rise of Ray Tracing, Store Wars

    The Game Developers Conference finished up Friday evening, wrapping one of the most exciting GDCs in recent memory with Google’s splashy entrance into AAA video gaming, the emergence of real-time ray tracing as a compelling technology for film, TV, and games, and the growing war between two global estore powerhouses: Valve’s Steam and the Epic [...]

More From Our Brands

Access exclusive content