‘Insurgent’ Tops Weekly Home-Video Chart

Sequel debuts at No. 1 despite release two weeks earlier on Digital HD

Insurgent,” the sequel to Lionsgate’s futuristic actioner “Divergent,” easily topped both national home video sales charts for the week ending Aug. 9.

The film, with Kate Winslet as the villain, grossed than $130 million in U.S. theaters, just slightly less than the $150.9 million that the original film in the series took in last year. By theatrical standards, that’s a good showing. It was released two weeks before its Aug. 4 disc debut on Digital HD, the industry term for “electronic sellthrough,” or EST.

Insurgent” bumped the prior week’s top seller, DreamWorks Animation’s “Home,” to the No. 2 spot, also on both the Nielsen VideoScan First Alert chart, which tracks overall disc sales, Blu-ray Disc and DVD combined, and Nielsen’s dedicated Blu-ray Disc sales chart.

The No. 3 spot on both charts went to a two-pack of “Insurgent” and “Divergent” available exclusively at Walmart, the country’s No. 1 disc retailer.

Walt Disney Studios’ “Descendants,” a live-action musical fantasy TV movie inspired by the Disney animated classics, moved up a notch to No. 4 on the overall disc sales chart, with the No. 5 spot going to another new release, “Do You Believe?”, a religious drama with a cast of big stars – including Lee Majors, Mira Sorvino, Sean Astin and Brian Bosworth – and distributed on home video by Cinedigm.

“Insurgent” generated 53% of its total unit sales from Blu-ray Disc, to just 31% for “Do You Believe?” The high-definition disc format accounted for 36% of second-week sales for “Home,” down from 43% in week one.

On Home Media Magazine’s video rental chart for the week, “Insurgent” easily took the top spot, bumping Warner’s “Get Hard” to No. 2 and Sony Pictures’ “Paul Blart: Mall Cop 2” to No. 3.

Twentieth Century Fox’s “Unfinished Business” rose back up the chart, to No. 4 (from No. 5 the previous week), as did Warner’s “Focus” (No. 5, up from No. 7).

Thomas K. Arnold is editorial director of Home Media Magazine, http://www.homemediamagazine.com.

Top 20 Nielsen VideoScan First Alert chart for the week of 8/09/15:

1. Insurgent (new)
2. Home
3. Divergent 2-Pack (new, Walmart exclusive)
4. Descendants
5. Do You Believe? (new)
6. The Longest Ride
7. Divergent
8. Paul Blart: Mall Cop 2
9. Get Hard
10. X-Men: Days of Future Past
11. American Sniper
12. Justice League: Gods and Monsters
13. Kingsman: The Secret Service
14. Despicable Me 2
15. Ex Machina
16. Chappie
17. Despicable Me
18. Fifty Shades of Grey
19. Despicable Me 2: 3 Mini-Movie Collection
20. Interstellar

Top 10 Home Media Magazine rental chart for the week of 8/09/15:

1. Insurgent (new)
2. Get Hard
3. Paul Blart: Mall Cop 2
4. Unfinished Business
5. Focus
6. Kingsman: The Secret Service
7. Run All Night
8. The Gunman
9. Jupiter Ascending
10. Do You Believe? (new)

Correction: An earlier version of this story inaccurately stated “Insurgent” was released three weeks before its Aug. 4 disc debut on Digital HD. The release was two weeks earlier.

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