‘Insurgent,’ ‘Home’ Retain Top Spots on Home-Video Charts

Top new release is 'Hot Pursuit,' with Reese Witherspoon and Sofia Vergara

A “hot” new release didn’t sell enough copies to budge “Insurgent” and “Home” from the two top spots on the national home-video sales charts for the week ending Aug. 16.

Warner’s “Hot Pursuit,” a comedy-action film about an uptight cop (Reese Witherspoon) charged with protecting the gabby widow of a drug boss (Sofia Vergara), debuted at No. 3 on Nielsen VideoScan’s overall disc sales chart–still a strong debut given the film’s less-than-spectacular domestic box office take of $34.6 million.

Lionsgate’s “Insurgent,” the sequel to the futuristic actioner “Divergent,” and DreamWorks Animation’s “Home,” distributed on home video by 20th Century Fox, held onto the No. 1 and No. 2 positions on both VideoScan as well as the research firm’s dedicated Blu-ray Disc sales chart.

All three films were released early on electronic sellthrough/Digital HD. “Insurgent” and “Hot Pursuit” were available for downloading two weeks before their disc release, while “Home” was released on Digital HD a full month earlier.

The No. 4 spot on the overall disc sales chart went to Walt Disney Studios’ “Descendants,” which somewhat surprisingly was only released on DVD, not Blu-ray.

And the No. 5 spot on the overall disc sales chart went to Universal Pictures’ “Unfriended,” a horror film about six students terrorized online by a dead “friend,” a former classmate who killed herself. The film earned $32.5 million in U.S. theaters.

“Insurgent” generated 51% of its total second-week unit sales from Blu-ray, down from 53% in week one. “Home” generated 32% of its third-week sales from Blu-ray. Of the new releases, “Unfriended” generated 39% of its initial sales from Blu-ray, compared to just 26% for “Hot Pursuit.”

On Home Media magazine’s video rental chart for the week, “Insurgent” once again took the No. 1 spot, followed at No. 2 by 20th Century Fox’s “The Longest Ride,” which just came off its 28-day holdback from Redbox.

Warner’s “Get Hard” slipped to No. 3 from No. 2 the prior week, while Sony Pictures’ “Paul Blart: Mall Cop 2” slid to No. 4 from No. 3. Rounding out the top five was Warner’s “Focus,” also No. 5 last week.

Thomas K. Arnold is editorial director of Home Media magazine, http://www.homemediamagazine.com.

Top 20 Nielsen VideoScan First Alert chart for the week of 8/16/15:

1. Insurgent
2. Home
3. Hot Pursuit (new)
4. Descendants
5. Unfriended (new)
6. Divergent 2-Pack (Walmart exclusive)
7. Do You Believe?
8. The Longest Ride
9. Get Hard
10. Northmen – A Viking Saga (new)
11. Police Story: Lockdown (new)
12. Despicable Me 2: 3 Mini-Movie Collection
13. Despicable Me 2
14. Despicable Me Presents: Minion Madness
15. Space Jam
16. X-Men: Days of Future Past
17. Kingsman: The Secret Service
18. American Sniper
19. The Hobbit: The Battle of the Five Armies
20. Despicable Me

Top 10 Home Media Magazine rental chart for the week of 8/16/15:

1. Insurgent
2. The Longest Ride
3. Get Hard
4. Paul Blart: Mall Cop 2
5. Focus
6. The Second Best Exotic Marigold Hotel
7. Unfinished Business
8. Kingsman: The Secret Service
9. Every Secret Thing (new)
10. Run All Night

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