You will be redirected back to your article in seconds

Hulu Pacts With Turner for Exclusive Rights to Cartoon, Adult Swim, TNT, TBS Shows

Hulu, in the latest of a string of premium TV licensing deals, has clinched a pact with Turner Broadcasting under which Hulu gains exclusive subscription VOD rights to past seasons of shows on Cartoon Network, Adult Swim, TNT and TBS — as well as some future series.

Through the multiyear Turner agreement, Hulu obtains exclusive SVOD rights to full past seasons of shows including Cartoon Network’s “Adventure Time” (pictured above), Adult Swim’s “Robot Chicken,” and TNT’s “The Last Ship” and “Murder in the First.” In addition, Hulu has exclusive rights to certain future series to launch on TNT, TBS, Adult Swim and Cartoon over the coming years.

David Levy, president of Turner Broadcasting, said the Hulu deal will raise the profile of the programmer’s shows.

“This is a great opportunity to grow the reach of the networks’ original programming and complements our strategy of utilizing multiple platforms — including SVOD — to drive sampling, introduce new viewers to our content and give current fans the opportunity to explore and enjoy Turner’s new and existing series in a branded environment,” Levy said in a statement.

It’s worth noting Turner retains in-season stacking rights to the shows, which will remain available to pay-TV subscribers via on-demand, on Turner’s sites and through TV Everywhere services with cable, satellite and telco TV providers before they go to Hulu.

The deal marks the first licensing agreement between Turner and Hulu. In December, Hulu cut a similar output pact with FX Networks for certain primetime shows, including Guillermo del Toro’s thriller “The Strain” and political drama “Tyrant.” Hulu also has been an aggressive bidder for individual shows, such as CBS’ “CSI” and Fox’s “Empire.”

Hulu’s goal with the Turner deal, as with the others: to drive up subscriptions to Hulu Plus, its $7.99-per-month SVOD service, in a bid to challenge Netflix and Amazon Prime. The company last reported having 6 million Hulu Plus subs.

In addition to licensed content, Hulu has a new slate of originals with high-profile talent, including Stephen King’s “11/22/63” from J.J. Abrams, starring James Franco; Amy Poehler’s comedy “Difficult People”; and “Casual” dysfunctional-family comedy from Jason Reitman.

Shows under the Turner deal with Hulu encompass all episodes from past seasons of Adult Swim original series including “Rick and Morty,” “Black Jesus” and “NTSF:SD:SUV,” and Cartoon Network’s “Adventure Time,” “The Amazing World of Gumball,” “Steven Universe,” “Over the Garden Wall” and “Clarence.” Those will be available to stream through an SVOD service for the first time. All Cartoon Network series will be available to stream ad-free in the Hulu Kids environment.

In addition, full prior seasons of Adult Swim and Cartoon Network series such as “Aqua Teen Hunger Force,” “Dexter’s Laboratory,” “Ben 10,” as well as current shows “The Venture Bros.” and “Regular Show” will be available to stream exclusively to Hulu subscribers for the first time through the deal.

Hulu also will become the exclusive SVOD destination to stream older Adult Swim and Cartoon Network shows, including “Tim and Eric Awesome Show, Great Job!,” “Sealab 2021” and “The Marvelous Misadventures of Flapjack.” The Turner pact additionally includes rights to TBS’ upcoming series “Angie Tribeca,” which will be available to stream on Hulu after its full-season run on the cabler.

“The addition of multiple titles from Cartoon Network represents a significant step forward in continuing to build a strong programming offering for the kids audience on Hulu,” said Craig Erwich, senior VP and head of content for Hulu. “The adult animation series from Adult Swim, as well as the additional series from TNT and TBS, are a perfect addition to our current offering.”

Hulu is owned by Disney, 21st Century Fox and NBCUniversal.

Popular on Variety

More Digital

  • Rakuten TV Launching Pan-European AVOD Service

    Rakuten TV Launching Pan-European AVOD Service

    The buzz at Mipcom this year is about advertising-supported as much as subscription VOD, and Rakuten TV made a major move into that space Tuesday with the announcement of a new AVOD service in the 40-plus countries it serves in Europe. Rakuten TV has been focused on transaction-based video-on-demand, offering customers big-ticket studio movies. It [...]

  • Radio-Com

    Entercom's Radio.com Launches DVR-Style Controls for Live Radio Shows (EXCLUSIVE)

    Radio broadcaster Entercom Communications is hoping to expand listenership of its live programming by bringing TiVo-like functionality to its Radio.com platform. Launching this week, Radio.com Rewind lets listeners pause, rewind and fast-forward live radio. It’s accessible via the online player or in the Radio.com app. Eventually, the company said it will integrate the feature with [...]

  • Help Wanted: Amazon Studios International Execs

    Help Wanted: Amazon Studios International Execs Talk European Expansion

    If there’s a perfect example of Amazon Studios’ strategy with its local-language international TV content, Japan’s “Documental” would be it. The series revolves around 10 comedians who battle to make one another laugh in an elimination-style competition. James Farrell, Amazon Studios’ head of international originals, said it was a good example of an unconventional idea [...]

  • Discovery, ProSiebenSat.1 Streamer Joyn Will Launch

    Discovery and ProSiebenSat.1's Joint Streamer, Joyn, Will Get International Launch

    Joyn, the streaming service run jointly by Discovery and German media giant ProSiebenSat.1, will roll out internationally in addition to launching a premium tier domestically later this year. At Mipcom in Cannes, ProSiebenSat.1 CEO Max Conze was asked whether the service, which offers on-demand content and linear channel feeds, would launch beyond Germany. “We definitely [...]

  • The Outpost -- "One is the

    Electric Entertainment Launching OTT Channel Electric Now (EXCLUSIVE)

    U.S.-based producer and distributor Electric Entertainment is launching Electric Now, a linear OTT channel that will feature its top series and library content. The channel will have episodes of “The Outpost,” the fantasy-adventure series that has just had its third season greenlit by U.S. network The CW. The new season will head into production in [...]

  • AMC theater

    AMC Entertainment Introducing On-Demand Movie Service

    AMC Entertainment will introduce an online video store in the United States on Tuesday. Adam Aron, AMC’s president and chief executive, said that the AMC Theatres On Demand will offer about 2,000 films for sale or rent after their theatrical runs — much like Amazon or iTunes. Disney, Warner Bros., Universal, Sony and Paramount have [...]

  • Facebook Logo

    Facebook Watch Signs Content Pact With France's M6, Unveils European Short-Form Slate

    Facebook Watch has inked a content pact with French channel M6 and unveiled a slate of short-form content from European digital publishers for the platform. The deal with M6 will see the French broadcaster place spinoff programming from some of its hit shows on Facebook Watch. M6 will run pre- and after-show clips, interviews, and [...]

More From Our Brands

Access exclusive content