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Hulu to Launch Showtime Premium Package for Subscribers

Hulu will sell Showtime Networks’ Internet-streaming service to subscribers beginning in early July across an array of devices — giving Hulu more firepower to fight its chief rival, Netflix.

Hulu will offer Showtime to subs for $8.99 per month — 18% less than the $10.99 the cabler’s OTT service will cost through device partners — in addition to $7.99-per-month Hulu subscription. The CBS-owned premium network is the first premium service to be offered to Hulu’s nearly 9 million U.S. subscribers. Also in early July, Showtime is launching its over-the-top service on Apple devices, Roku players and Roku TV, and Sony’s PlayStation Vue. The service is slated to debut prior to the July 12 premieres of Showtime original series “Ray Donovan” and “Masters of Sex.”

Hulu subscribers will have unlimited on demand access to every season of Showtime original series, including “Homeland” (pictured above) as well as access to new episodes as they premiere, along with documentary and sports programming, and hundreds of hours of movies. The Showtime OTT service also includes the live East and West Coast feeds of Showtime, which will be available live on Hulu.com.

“We’re excited to be the first premium service available to Hulu’s growing subscriber base and look forward to offering their customers our award-winning original programming, films and documentaries across almost every device,” Showtime chairman and CEO Matt Blank said in a statement.

Added Hulu CEO Mike Hopkins: “We are always looking to give our subscribers access to the best content available. The robust slate of Showtime original programming, movies and specials together with Hulu’s strength in current-season programming, library acquisitions and original programming makes a powerful combination.”

Hulu boasted that it will offer Showtime across more devices than any other distributor. Those include Android devices; Apple iPhone, iPad and iPod touch; Apple TV; Microsoft Xbox One; Nintendo Wii and Wii U; Roku players and Roku TV models; Sony PlayStation 4 and PS3; Amazon Fire TV and Fire TV Stick; Google Chromecast; the latest LG, Samsung and Vizio connected TVs and LG, Samsung and Sony Blu-ray players; and on the Web at Hulu.com.

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