×
You will be redirected back to your article in seconds

Hulu to Deliver Free TV Shows, Movies via Pluto TV Service (Exclusive)

Startup Pluto TV also reaches deals with Jukin Media, Shout! Factory, YouTube's Devin SuperTramp and other partners

Hulu has reached a distribution deal with Pluto TV, a startup whose service repackages online video into a TV-like programming grid, covering nearly all of Hulu’s free television and movie content.

Under the pact, Pluto TV has access to everything Hulu makes available on its free, ad-supported website. That includes current-season broadcast fare from ABC, NBC and Fox such as episodes of “The Tonight Show Starring Jimmy Fallon” (pictured above), “Jimmy Kimmel Live” and “Saturday Night Live”; older TV shows like “Seinfeld,” “Cheers,” “Buffy the Vampire Slayer” and “Happy Days”; and anime and cartoon shows.

Just as Hulu makes free content available only on the Web — with only subscribers to its $7.99-per-month service having access to content on other connected devices — Pluto TV will make Hulu’s free content available only via its website. Pluto TV’s other channels are available on multiple platforms, including iOS and Android mobile devices, Amazon’s Fire TV and Fire TV Stick, Android TV devices, Google’s Chromecast, to Apple TV via Apple AirPlay and Samsung Smart TVs.

Terms of the deal were not disclosed, but Pluto TV CEO Tom Ryan said Hulu will be serving up the ads for the content.

In addition to Hulu, Pluto TV has recently struck deals with a half-dozen other content partners to distribute their programming: Shout! Factory, Jukin Media, Devin SuperTramp, Multicom, Around the World in 4K and Amazing Places on Our Planet. Previously announced partners include AOL and Endemol.

For Hulu and Pluto TV’s other content suppliers, the pacts promise to broaden their reach — but it’s not clear exactly by how much. Ryan declined to reveal how many people are actively using the startup’s video service, except to say that the company is delivering “millions of video views” per day.

The idea behind Pluto TV, which last year launched the service with more than 100 curated channels, is to present Internet video in a menu that looks like a traditional cable TV guide. With many of its “linear” channels, Pluto strings together video segments presented in a continuous, TV-like stream — the theory being that it gives users interested, say, ’70s TV shows, latenight television or “cats 24/7” a familiar way to discover and watch new content.

With Hulu, Pluto TV is launching more than a dozen dedicated channels. Those include Late Night Catch-Up (full episodes and clips from “Tonight Show,” “Jimmy Kimmel Live,” “The Daily Show,” “The Nightly Show With Larry Wilmore”); ’90s TV Shows (“90210,” “Twin Peaks,” “7th Heaven”); ’80s TV Shows (“Cheers,” “Alf,” “Quantum Leap”); ’70s TV Shows (“Happy Days,” “The Brady Bunch,” “Mork & Mindy,” “Taxi”); or Joss Whedon Shows (“Buffy,” “Angel” and “Firefly”).

In addition, Pluto has channels with select episodes of “SNL,” “South Park,” “Seinfeld,” “I Love Lucy” and “The Twilight Zone.”

See More: Pluto TV Inks Video-Distribution Deals with Endemol, AOL

With Jukin Media, Pluto TV has added channel for “FailArmy,” which has some 7.8 million fans on YouTube, featuring pranks and “fails of the week.” The startup’s new Classic TV channel includes shows supplied by Shout! Factory, Multicom and others, including “Father Knows Best,” “Dennis the Menace,” “Route 66” and “The Saint.”

Pluto also launched a 4K TV channel with content from YouTube daredevil Devin SuperTramp, Around the World in 4K and Amazing Places on Our Planet.

“These partners allow our team of curators even more traditional TV shows, movies and digital-video favorites to deepen the entertainment experience across the platform,” Ryan said. “Entertainment happens when you make all of this content play seamlessly in the living room, at your fingertips and on the go.”

Founded in 2013, the L.A.-based company has raised about $13 million from U.S. Venture Partners (USVP), UTA, Sky (formerly BSkyB), Chicago Ventures, Great Oaks Venture Capital, Luminari Capital, Terry Semel’s Windsor Media, Pritzker Group and angel investors.

Hulu is owned by Disney, 21st Century Fox and Comcast’s NBCUniversal.

Correction: Hulu and Pluto TV previously said episodes of “Star Trek” were available to Pluto TV under the pact; in fact, Hulu does not have rights to distribute the series through partners.

Popular on Variety

More Digital

  • Verizon Stream TV

    Stream TV Review: Verizon’s New Streaming Device Is One Odd Duck

    Verizon has an answer to Roku, but it’s not talking much about it: The mobile carrier quietly released a new streaming device this week that promises to bring services like HBO, Hulu and YouTube to your TV. Dubbed Stream TV, the device is a solid streamer based on Google’s Android TV platform, albeit with a [...]

  • Hulu With Live TV Full Channel

    Hulu Hiking Price of Live TV Service 22%, to $55 per Month

    Hulu is implementing its second price increase in less than a year for its Hulu With Live TV product — with the base package of 60-plus live channels increasing 22%, to $54.99 per month. The price hike on the monthly base price of Hulu With Live TV will go into effect Dec. 18 for all [...]

  • Hulu With Live TV

    Hulu Live TV Tops Sling TV as No. 1 Streaming Pay-TV Service, Analysts Estimate

    Hulu With Live TV has edged out Dish Network’s Sling TV to take the crown as the biggest virtual pay-television service in the U.S., according to new analyst estimates. They were among the only winners amid the cord-cutting carnage that slashed through the sector in the third quarter. As of the end of the third [...]

  • Mubi India

    Mubi Launches Two VoD Channels in India

    Film specialist streaming platform Mubi launched on Friday in India with two channels, Mubi India and Mubi World. The channels are available together for an introductory offer of INR 199 ($2.75) for three months. Thereafter the channels will cost INR 499 ($7) a month or INR 4788 ($66.75) annually. For Mubi India, a channel dedicated [...]

  • U.K. Producer Barcroft Studios Sold to

    U.K.-Based Producer Barcroft Studios Sold to Future in $30 Million Deal

    Barcroft Studios has been bought by Future in a £23.5 million ($30.1 million) deal. The U.K.-based production outfit specializes in factual fare for channels and platforms, and its own branded channels on the likes of YouTube. Future is a U.K.-listed print and online publishing and events business. Sam Barcroft will stay on as CEO at [...]

More From Our Brands

Access exclusive content