Hulu Pacts with 5 More Cable Operators to Resell Subscription-Video Service

Hulu is bringing its over-the-top video streaming service into more cable lineups.

One week after announcing Cablevision Systems would sell its subscription-video service to customers, Hulu said it has inked deals with five smaller cable companies to deliver to service through their set-tops.

The five new partners are: Armstrong, Atlantic Broadband, Mediacom Communications, Midcontinent Communications and WideOpenWest.

Netflix, which has more than 41 million streaming customers in the U.S., beat Hulu to the punch in deals with pay-TV operators: It’s available on Dish Network, as well as Suddenlink, Atlantic Broadband, Midcontinent, RCN and other operators, while Mediacom announced a deal with Netflix on Monday. HBO Now, which launched last month, is available through Cablevision.

Hulu last week said it has close to 9 million subscribers for the $7.99-per-month service — and it’s been aggressively acquiring exclusive content, including all nine seasons of “Seinfeld,” and developing a bold slate of originals to lure in more subs. The company has marketed the subscription VOD service as Hulu Plus, but the company will be dropping the “Plus” from the name.

“At Hulu, we believe users should have the ability to consume their favorite content, when, where and how they want,” said Tim Connolly, Hulu’s senior VP of distribution. “We are very excited to partner with these MVPDs to bring Hulu to users where they are already watching TV.”

The agreements with the five MSOs will let the operators offer Hulu’s library of content directly to their video and broadband subscribers on their advanced set-top boxes.

Other recent Hulu programming pickups include “Empire,” “South Park” and “CSI,” while last week it announced a deal with AMC Networks under which it obtained exclusive rights to “The Walking Dead” spinoff “Fear the Walking Dead.” Hulu also offers current-season programming from five of the six top broadcast networks (excluding CBS) and Hulu originals.

Hulu is a joint venture of 21st Century Fox, Disney and NBCUniversal.

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