Hulu May Offer Ad-Free Subscription Option: Report

Subscription VOD service Hulu is considering adding a more expensive subscription option sans commercials, the Wall Street Journal reported late Thursday.

In addition to maintaining its current $7.99 version with ads, Hulu would make a second version available for a price in the neighborhood of $12-$14. While that price point would be more expensive than most SVOD options in the U.S. marketplace, the logic behind the move is that would avoid siphoning away the 9 million subscribers already paying for the current version.

But the new offering could help Hulu better compete with its biggest rivals, Netflix and Amazon Prime, which have both always been without ads. Hulu has been criticized for requiring for subs to pay but sit through ads; on the other hand, the dual revenue stream has drawn respect within the media industry.

Hulu did not respond to inquiry for comment.

In an April interview with Variety, Hulu CEO Mike Hopkins said the company was considering a range of ideas for an ad-free version of the service, declining to discuss details. But he also touted Hulu’s dual revenue stream of ads and subscription fees, akin to cable TV networks, as providing more value back to programming partners.

More TV

  • Dan Fogelman, Debra Birnbaum and Mandy

    Remote Controlled: 'This Is Us' Creator and Star Mandy Moore Tease 'Exciting' Season 3

    Subscription VOD service Hulu is considering adding a more expensive subscription option sans commercials, the Wall Street Journal reported late Thursday. In addition to maintaining its current $7.99 version with ads, Hulu would make a second version available for a price in the neighborhood of $12-$14. While that price point would be more expensive than […]

  • THE PROPOSAL on ABC

    ABC Pulls 'The Proposal' Episode Following Sexual-Assault Allegation

    Subscription VOD service Hulu is considering adding a more expensive subscription option sans commercials, the Wall Street Journal reported late Thursday. In addition to maintaining its current $7.99 version with ads, Hulu would make a second version available for a price in the neighborhood of $12-$14. While that price point would be more expensive than […]

  • Laura Dern, Jayme Lemons’ Jaywalker Pacts

    Laura Dern, Jayme Lemons’ Jaywalker Inks First-Look With Platform One Media

    Subscription VOD service Hulu is considering adding a more expensive subscription option sans commercials, the Wall Street Journal reported late Thursday. In addition to maintaining its current $7.99 version with ads, Hulu would make a second version available for a price in the neighborhood of $12-$14. While that price point would be more expensive than […]

  • TIMELESS -- "The General" Episode 209

    ‘Timeless’ Canceled (Again) by NBC

    Subscription VOD service Hulu is considering adding a more expensive subscription option sans commercials, the Wall Street Journal reported late Thursday. In addition to maintaining its current $7.99 version with ads, Hulu would make a second version available for a price in the neighborhood of $12-$14. While that price point would be more expensive than […]

  • Conecta Fiction: ’Skam’ Initiates International Rollout

    Conecta Fiction: 'Skam' Initiates International Rollout

    Subscription VOD service Hulu is considering adding a more expensive subscription option sans commercials, the Wall Street Journal reported late Thursday. In addition to maintaining its current $7.99 version with ads, Hulu would make a second version available for a price in the neighborhood of $12-$14. While that price point would be more expensive than […]

  • vice_logo

    New Staff Shakeup as Vice Restructures Its U.K./EMEA Studios, TV Operations (EXCLUSIVE)

    Subscription VOD service Hulu is considering adding a more expensive subscription option sans commercials, the Wall Street Journal reported late Thursday. In addition to maintaining its current $7.99 version with ads, Hulu would make a second version available for a price in the neighborhood of $12-$14. While that price point would be more expensive than […]

  • The Terror AMC

    'The Terror' Renewed by AMC With New Showrunner

    Subscription VOD service Hulu is considering adding a more expensive subscription option sans commercials, the Wall Street Journal reported late Thursday. In addition to maintaining its current $7.99 version with ads, Hulu would make a second version available for a price in the neighborhood of $12-$14. While that price point would be more expensive than […]

More From Our Brands

Access exclusive content