×

Hulu Grabs ‘Empire’ Exclusive Streaming-Video Rights

The entire first season of Fox hit drama “Empire” is now on Hulu, under a pact with Twentieth Century Fox Television giving the Internet TV site exclusive subscription video-on-demand rights to the show.

The deal makes Hulu Plus the exclusive SVOD home to “Empire,” which follows the tumultuous events of a family dynasty in the music biz. Under the multiyear pact, all future episodes of “Empire” will be available on Hulu Plus one day after broadcast on Fox.

Terms of the deal were not disclosed. But “Empire” surely sold into the SVOD market for a pretty penny, given its high profile and ratings success. Among TV shows, the biggest subscription VOD licensing deals recently have come in just under $2 million per episode, which is what Netflix paid for NBC’s “Blacklist” and Fox’s “Gotham.”

“Empire” has been a ratings smash for Fox, as the only primetime broadcast series this season that has grown week-over-week in viewers over the past 10 weeks — a feat not seen in more than two decades. The 12-episode series concluded its season-one run Wednesday on Fox.

The buzzy primetime soap stars Terrence Howard (“Crash,” “Hustle & Flow”) and Taraji P. Henson (“No Good Deed,” “The Curious Case of Benjamin Button”). Each episode includes music by producer Timbaland. The series was created by Lee Daniels (“Lee Daniels’ The Butler,” “Precious”) and Danny Strong (“Game Change,” “Lee Daniels’ The Butler”) and is exec produced by Daniels, Strong and Brian Grazer (“A Beautiful Mind,” “24”), along with showrunner Ilene Chaiken and Francie Calfo.

The five most recent episodes of “Empire” have been available for free on Hulu.com, but those will roll off in the next few weeks, and the full season will be exclusively available on the $7.99-per-month Hulu Plus service.

“‘Empire’s’ storylines and music continue to dominate the popular culture conversation each week,” said Craig Erwich, senior VP and head of content for Hulu. “Since its premiere, the series has remained one of the top shows on Hulu, and we are ecstatic to be the exclusive streaming home to the biggest show of the year.”

Hulu is owned by 21st Century Fox, NBCUniversal and Disney — but execs from all parties insist that Hulu doesn’t get favorable treatment in SVOD licensing deals with its parent companies.

For Hulu, the “Empire” score follows a string of exclusive pacts bringing several TV shows and original series to the company’s SVOD platform. Those include deals with CBS for rights to 14 seasons (and counting) of the Eye’s popular procedural drama “CSI”; with MGM for FX’s acclaimed “Fargo” miniseries; with FX for several current and future FX and FXX primetime shows, including Guillermo del Toro’s thriller “The Strain”; and with J.J. Abrams’ Bad Robot Prods. and Warner Bros. TV for an adaptation of Stephen King’s “11/22/63,” starring James Franco.

“Empire” is produced by Imagine Television in association with Twentieth Century Fox Television.

“Hulu is the perfect home for this extraordinary series,” Gina Brogi, exec VP of worldwide pay television and SVOD for Twentieth Century Fox Television Distribution. “As interest in the show continues to explode, having a place for people to watch it from the beginning is extremely important to viewers and fans.”

Popular on Variety

More Digital

  • Erika Nardini - Barstool Sports

    For Barstool Sports, Podcasts Are Now Around One-Third of Revenue

    Barstool Sports isn’t everyone’s cup of tea. The site trades in a style of raw humor and commentary that some find offensive. The company has a shoot-from-the-lip founder whose gags having included joking about union-busting, a move that would violate federal labor laws. But the brazen media outfit has drawn a large and loyal fanbase. [...]

  • Conan O'Brien Needs a Friend Podcast

    Conan O'Brien on Podcasting and Why Late-Night TV Rivalries Are Over

    “Conan O’Brien Needs a Friend” is an irresistible mixture of philosophical discussions about art and life and pure zaniness. It’s a program from the late-night host turned podcasting ringmaster that defies easy characterization, and a show that manages to move seamlessly from moments of hilarity to unexpected instances of confession. In one episode, Jeff Goldblum [...]

  • Shazam

    Apple Music Launches 'Shazam Discovery' Chart, Focused on New Artists

    Apple Music today launched the “Shazam Discovery Top 50,” a weekly, global ranking of 50 artists that it describes as “on the move and trending” — in other words, new and emerging artists. While the company wouldn’t say much specifically about how the chart is tabulated, it uses “Shazam’s proprietary algorithms [to offer] a unique predictive view [...]

  • The Daily Michael Barbaro

    'The Daily' Host, Producer on How It Became the New York Times' Podcast Hit

    Three years ago, Michael Barbaro was a reporter on The New York Times politics desk who had no experience with radio or podcasting. Now he’s the face — and voice — of what has become a fast-growing vector for the Gray Lady’s digital future. About 2 million listeners per day tune in to the Barbaro-hosted [...]

  • Still from "Andhadhun"

    Eros Now OTT Service Secures China Deal With Wasu Media

    Leading Indian film distributor Eros International has secured a deal for its video streaming service Eros Now in China. Several Indian films, including Eros “Andhadhun,” have recently performed strongly in Chinese movie theaters, sparking growing audience interest in Bollywood and Indian regional cinema. The deal with state-backed Wasu Media enables Wasu to provide Bollywood content as a [...]

  • Conan O'Brien Podcast Variety Cover Story

    How Conan O'Brien and Other Top Hosts Are Driving the Podcast Revolution

    Conan O’Brien never planned on becoming the darling of the podcasting world. “It’s not the natural career step,” he says. “I have a talk show, and it felt like maybe you do the podcast in order to get on TV. But when my staff approached me about it, I kind of thought what the heck? [...]

  • Apple TV Plus

    Apple TV Plus Will Cost $9.99 per Month, to Launch in November (Report)

    Apple is reportedly looking to launch the Apple TV Plus subscription-video service in November — around when Disney Plus is set to debut — for $9.99 per month. Apple TV Plus will bow in November with a “small selection” of shows, Bloomberg reported, citing anonymous sources. At $9.99, which analysts have guessed would be the [...]

More From Our Brands

Access exclusive content