×
You will be redirected back to your article in seconds

HTC, Valve to Launch Virtual Reality Headset Vive in 2015

HTC is ready to give its smartphone rival Samsung some competition in the virtual reality space, and already has lined up content from Lionsgate, HBO and Google for when its new Vive headset launches later this year.

The company is developing Vive with Valve Software, a major player in the videogame industry through Steam, its online gaming platform, which has 125 million active accounts. Valve’s Steam Machine gaming console also is expected to play a significant role in powering Vive.

Both HTC and Valve see Vive as a new distribution platform for entertainment — which could help Hollywood promote its films and TV shows but also find other ways to monetize those productions.

Given Valve’s involvement, the new Vive headset will enable users to play games, but HTC is promoting it as more of a mass market device that will let users interact with movies, TV shows and other entertainment content.

Both Lionsgate and HBO have been experimenting with VR through experiences designed around “Insurgent” and “Game of Thrones.”

“Virtual reality will totally transform the way we interact with the world, and will become a mainstream experience for the consumer,” said HTC chief Peter Chou. “Attending real-time concerts, learning history, watching an incredible movie, reliving memories through photos or shopping experiences will be transformed.”

It’s a similar promise companies like Oculus, Sony and Samsung are making with their own devices as VR looks to go mainstream this year.

Microsoft introduced HoloLens as its own foray into the VR space, but in a more augmented reality way with computer-generated imagery that interacts with what’s in a user’s space — like digital screens that appear on a wall in a person’s livingroom, for example.

Vive will be a mix of both, according to individuals that have used the headset.

The headset uses 70 sensors to bring virtual reality experiences to life with 360-degree views and use real-world settings like the living room.

“It’s also really light, so you can wear it for a long time without feeling weighed down,” said Jeff Gatis, HTC’s executive director, global marketing.

HTC revealed Vive during a press event on Sunday at the Mobile World Congress in Barcelona, where it also showcased its new flagship smartphone, the HTC One M9, which runs on Google’s Android operating system, and the HTC Grip fitness tracker, a collaboration with Under Armour. The presentation can be viewed here.

Details of actual VR experiences were not detailed during the event, nor was the price of the headset revealed.

The Mobile World Congress event is the first phase of the launch of Vive, with Valve also set to promote the VR headset during this week’s Game Developers Conference in San Francisco.

More Biz

  • iHeartMedia Strikes Multi-Year Deal With LiveXLive

    iHeartMedia Strikes Multi-Year Deal With LiveXLive

    iHeartMedia today announced a multi-year agreement with LiveXLive, a digital media company focused on live entertainment. According to the announcement, the deal combines content, production, distribution and promotion. The newly expanded partnership gives LiveXLive exclusive global livestreaming rights for 17 iHeartRadio marquee events this year, including iHeartRadio’s ALTer Ego, iHeartCountry Festival, iHeartRadio Wango Tango, Daytime Stage at [...]

  • Chinese Movie Ticket Giant Maoyan Loses

    Losses Reach $20 Million at China's Maoyan

    Reporting its first financial data since a February IPO in Hong Kong, mainland Chinese movie ticketing firm Maoyan saw its revenue grow by 47% to $560 million (RMB3.76 billion) in 2018. Net losses for the year grew from $11.3 million (RMB76 million) to $20 million (RMB134 million). Though the company also chose to present what [...]

  • Apple Event: Everything We Learned From

    Everything We Learned From Today's Apple Event

    After revealing new services in news, finance, and gaming, Apple CEO Tim Cook kept the biggest, most anticipated announcement until last. Cook, along with heads of worldwide video programming Zack Van Amburg and Jamie Erlicht, and a whole group of Apple’s creative talents, presented the company’s new Apple TV+ streaming service, which is slated to [...]

  • Wynn Nightlife Announces Residency for Roving

    Wynn Las Vegas to Host Residency for Roving Spanish Party Elrow

    One of Las Vegas’ biggest music players is doubling down on the power of a global brand instead of just a single DJ to help them stay on top of Sin City’s increasingly competitive clubbing scene. Wynn Nightlife has announced a year-long residency and partnership with Spain’s Elrow, a respected Ibiza-born party that last year [...]

  • PledgeMusic Down to a ‘Skeleton Staff,’

    PledgeMusic Down to a ‘Skeleton Staff,’ Although a Potential Buyer Is in the Wings

    PledgeMusic, the direct-to-fan marketplace that has faced serious financial troubles in recent months, is down to a “skeleton staff” and payroll in the U.S. office ceased within the last month, sources close to the situation tell Variety, although a potential buyer is “very interested” in the company and has been in due diligence for several [...]

  • Michael Avenatti

    Michael Avenatti Arrested on Bank Fraud and Extortion Charges

    Attorney Michael Avenatti was arrested Monday and is facing federal charges on both coasts of bank fraud, misappropriating client funds, and trying to extort Nike. Prosecutors in the Southern District of New York allege that Avenatti tried to extract more than $20 million from Nike, and said that if the company did not pay him, [...]

  • Daily Show Viacom

    DirecTV, Viacom Avert Blackout After Marathon Negotiation

    DirecTV and Viacom have agreed on a carriage renewal pact covering a raft of Viacom’s cable channels after a marathon negotiation over the weekend. In a joint statement early Monday, the companies said: “We are pleased to announce a renewed Viacom-AT&T contract that includes continued carriage of Viacom services across multiple AT&T platforms and products. [...]

More From Our Brands

Access exclusive content