Spanish-language digital entertainment startup Latin Everywhere launched the beta version of Pongalo, a free worldwide web and mobile streaming service with some 10,000 episodes from Venezuela RCTV’s library of telenovelas.
The lineup includes “Juana la Virgen” (pictured above), the basis for the CW’s Golden Globe-winning series “Jane the Virgin.” Latin Everywhere said it will expand the content on Pongalo (named after the Spanish term for “play it”) weekly throughout 2015 via Latin Everywhere’s 50,000 hours of telenovelas, feature films and other licensed content.
Latin Everywhere was formed last fall by the merger of GoTV, a Spanish-language digital entertainment company headed by Jorge Granier, and Rich Hull’s Latin Anywhere.
“Hispanics consume more entertainment and adopt more mobile devices than any other ethnic group in the U.S.,” Latin Everywhere CEO Jorge Granier said. “We are very excited to fill the gaping hole in the market by launching Pongalo into beta, and we are equally excited about all of the new features and content to come in 2015.”
While initially a free, ad-supported service, Pongalo will add premium subscription options and other new features later this year. Pongalo content is available on the web and through mobile apps for Google Android and Apple iOS devices.
Pongalo’s technology infrastructure is provided by Inmoo, digital destination for independent movies recently acquired by Latin Everywhere.
On YouTube, Latin Everywhere currently serves 60 million monthly views and has 5.5 million subscribers for its multichannel network, with more than half of the views originating from mobile devices.
Latin Everywhere, based in Miami Beach, Fla., with offices in L.A., has 12 full-time employees in addition to Granier and Hull. Investors include Carlos Penzini, Viacom International Media Networks’ head of Latin American strategy and brand head of Paramount Channel Latin America.