HBO’s standalone broadband-streaming service — HBO Now — is now available via Apple and Cablevision Systems’ Optimum Online for $14.99 per month, a move that could contribute to the erosion of the pay-TV industry’s subscriber levels.
HBO said customers who sign up for HBO Now in April will receive a 30-day introductory free trial period. It’s available currently only within the U.S.
The launch of HBO Now is timed for the premiere of the fifth season of “Game of Thrones,” which airs Sunday, April 12. The over-the-top service provides subscribers with access to every episode of the premium cabler’s original series plus recent movies, original films, documentaries, sports and comedy and music specials.
Similar to HBO Go, the service available to cable, satellite and telco TV subs who pay for HBO, HBO Now will offer more than 2,000 titles.
HBO enlisted John Oliver, host of “Last Week Tonight,” for a video tutorial explaining HBO Now:
Popular on Variety
Daniel Radcliffe on Answering Prayers in 'Miracle Workers'
BTS Wants to Sing With Lady Gaga
How Miley Cyrus Set Up Her Duet With Shawn Mendes
Smokey Robinson Defends J. Lo’s Motown Grammy Tribute
Brandi Carlile on LGBTQ Representation: 'It's Important to Be Out in Your Music'
Rams vs. Patriots: Who Should Win Super Bowl LIII?
'Imaginary Order' Director Experienced Sexism on Her Own Set
Alan Alda Reflects on His Life as An Actor
Inside Michael Jackson Sex Abuse Documentary 'Leaving Neverland'
Rosanna Arquette Claims Harvey Weinstein Spies on His Accusers
Alibaba has purchased an 8% stake in the Chinese online video platform Bilibili, the official Xinhua news agency reported. Bilibili is one of China’s top video streaming and entertainment platforms, with about 92 million monthly active users and 450 million page-views per day. Founded in 2009, it was listed on the NASDAQ last March. Alibaba’s [...]
Hearst Magazines has snapped up Clevver, a network of female-skewing lifestyle and pop-culture news YouTube channels that had been owned by now-defunct Defy Media. Clevver was left homeless after Defy’s sudden shutdown in November; its principals said at the time they were looking for a new home. Hearst Magazines sees a digital fit with Clevver’s [...]
Not everyone wants or needs to be Netflix to succeed in the streaming space. And not everyone sees Apple’s enigmatic new service as a threat. Even as rival streaming services offer gobs of content, CBS Interactive’s president and COO Marc DeBevoise sees the company’s targeted original programming strategy continuing to attract viewers to its All [...]
Smosh, the YouTube comedy brand left stranded after parent company Defy Media went belly-up, may be about to get a new business partner. Mythical Entertainment, the entertainment company founded by top YouTube comedy duo Rhett & Link, has been in talks about acquiring the Smosh brand, sources told Variety. Multiple potential buyers came forward to [...]
A proposed settlement in the class action lawsuit against “Pokémon Go” developer Niantic could remove or change a number of Poké Stops and Gyms in the popular augmented reality game. The proposed settlement was filed in a California court on Thursday and applies to anyone in the U.S. who owns or leases property within 100 meters [...]
Qatari powerhouse beIN Media Group has rallied support from American sports and entertainment entities, including Discovery and Fox, behind its request that the U.S. government place Saudi Arabia on its watch list of top intellectual property offenders. The Doha-based broadcaster, a state-owned spinoff of Al Jazeera news network, accuses the Saudi government of harboring pirate broadcaster [...]
NBA Digital announced a deal with Facebook under which all NBA, WNBA, NBA G League and NBA 2K League game recaps will be available on Facebook Watch worldwide. The video recaps will span every game during the season, including the Summer League, preseason and playoffs where applicable. NBA Digital, jointly managed by the NBA and [...]