You will be redirected back to your article in seconds

HBO Now Launches on Google Android, Amazon Devices

HBO’s standalone, no-cable-needed $15 monthly HBO Now streaming service will be available on a range of Android and Amazon devices starting Thursday.

The premium cabler — looking to compete with Netflix and other Internet-only video services — first launched HBO Now on Apple TV and Cablevision Systems in April. The service, aimed at consumers who don’t want to pay for a full pay-TV subscription, will now be available on Android OS 4.1 and later phones and tablets as well as Amazon Fire Tablets starting today. HBO also plans to add support for Google’s Chromecast and Android TV, and Amazon Fire TV and Fire TV Stick.

The Time Warner-owned network has declined to provide figures on HBO Now signups, but execs have said there’s an addressable market of about 10 million U.S. households that have broadband but do not subscribe to pay TV.

According to estimates by BTIG Research analyst Rich Greenfield, HBO Now had more than 850,000 subs and possibly even around 1 million as of the end of June. His analysis was based on HBO Now’s rank among daily top-grossing apps on iTunes, adjusted to add subs who signed up via Apple TV (an estimate derived from discussions with industry executives).

“This is a very solid start for HBO and shows there is clear demand for HBO above and beyond the existing (pay-TV) bundle,” he wrote in a blog post.

HBO Now includes access to more than 2,000 of the network’s original titles and specials, including every episode of “Game of Thrones,” “True Detective,” “Girls,” “Veep,” “True Blood” and “Sex and the City.” HBO Go, the network’s authenticated service for consumers who subscribe through cable, satellite or telco TV services, provides the same lineup.

More Digital

  • IGTV-Landscape

    Instagram's IGTV Adds Support for Horizontal Videos — but Still No Monetization

    Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original design that allowed only vertical video– to now support horizontally oriented videos as well. It’s a change that bows to the [...]

  • Facebook Logo

    Facebook Took Down 2.2 Billion Fake Accounts in Q1

    Facebook saw a huge jump of bots trying to create fake accounts during the first quarter, with the company revealing Thursday that it took down 2.19 billion such accounts over the first three months of this year. “We’ve seen a steep increase in the creation of abusive, fake accounts on Facebook in the last six [...]

  • Netflix Unveils Lonely Island Musical Tribute

    Netflix Unveils Lonely Island Musical Tribute to Jose Canseco, Mark McGwire

    The Lonely Island comedy troupe has dropped a half-hour Netflix special featuring a musical tribute to baseball greats Jose Canseco and Mark McGwire. “The Lonely Island Presents: The Unauthorized Bash Brothers Experience” features Andy Samberg and Akiva Schaffer as the former Oakland Athletics teammates who became known as “the Bash Brothers” for their prowess at [...]

  • Rotten Tomatoes

    Rotten Tomatoes Revamps Movie Audience Scores to Focus on Verified Ticket Buyers

    Rotten Tomatoes is dramatically changing its Audience Score methodology for movies: The site’s standard user rating will now reflect only moviegoers who can prove they’ve bought a ticket to see it in a theater. It’s another troll-fighting move by Rotten Tomatoes, designed to curb coordinated “review bombs” aimed at pushing down the Audience Score for [...]

  • New Handheld Console Playdate Has a

    New Handheld Console Playdate Has a Crank and 12 Games

    Portland-based Panic has a shiny new game console, called Playdate, and a slew of new games to go with it, the developer announced Wednesday via Twitter. Playdate is a bright yellow, handheld console with a black and white screen and a crank— no not for power, this little crank has functionality in some games for [...]

  • BBC Studios Names Anna Cronin Digital

    BBC Studios Names Anna Cronin Digital Content Director (EXCLUSIVE)

    Anna Cronin has been upped to director of digital content at BBC Studios, a new role at the production and distribution arm of the U.K. pubcaster. The position is within BBC Studios’ content partnerships division, which oversees the company’s programming and IP partnerships. Cronin will work with U.K. and international partners, and notably those in [...]

More From Our Brands

Access exclusive content