Hart had previously been affiliated with Collective Digital Studio. She is repped by Brent Weinstein at UTA, Ken Treusch at Bleeker Street Entertainment and Ryan Pastorek at Morris Yorn.
Under the in multiyear pact with Hart, Kin Community will handle brand integration and media opportunities for Hart’s digital properties as well as provide production support for new programming initiatives. Hart, who goes by the online handle “harto,” has nearly 2.2 million followers for her MyHarto YouTube channel.
“I am very excited to start working with Kin Community,” Hart said in a statement. “I feel like their values and partnerships align well with the Harto brand. I hope to build some wonderful things together!”
Added Kin Community CEO Michael Wayne, “Hannah embodies Kin’s core values: she’s incredibly creative, fun, tenacious and philanthropic… We look forward to providing meaningful opportunities that will empower her as a creator and entrepreneur.”
Hart, in addition to maintaining her YouTube channel, also co-produced, created and starred in “Hello, Harto,” a show and tour that resulted in more than $250,000 in donations to distribute 100,000 pounds of food for local communities. Last year Hart’s bestselling first book, “My Drunk Kitchen: A Guide to Eating, Drinking, and Going With Your Gut,” was published by Harper Collins.
Kin Community’s talent roster includes Rosanna Pansino, LaurDIY, Casey Holmes, Rachel and Byron Talbott and Joy Cho. The Santa Monica-based company focuses on women’s lifestyle topics, with verticals including food, health, beauty, parenting, DIY, home and entertainment.
Kin, founded in 2007, has raised $27 million from investors Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners, Atomico, Emil Capital and Corus Entertainment.