The USC School of Cinematic Arts announced its official partnership with GoPro and the “kick-off” program that will help students to distribute, monetize and promote their content using GoPro equipment.

Dean Elizabeth M. Daley shared the news along with CEO Nick Woodman to a room full of GoPro staff, USC faculty and students on campus Thursday morning. The deal includes GoPro’s donation of 150 cameras and accessories, which will be incorporated in the school’s curriculum this fall. The program will include education, workshops and one-on-one tutoring of GoPro devices for young creators attending the university.

“I think we’re going to see more and more of them used in professional filmmaking,” Daley said when introducing the company. “Another thing that I think is particularly important is the way that these are taking us into VR and gaming and areas that are really emerging for us. We have one project right now that is using VR with Oculus; it would have never been possible if it weren’t for having GoPros.”

Additionally, USC students will receive cash prizes and have their content showcased by the company if selected by its weekly GoPro Awards, which the company officially introduced Tuesday. GoPro pledged to award $5 million annually to GoPro users for creating and sharing unique content.

“GoPro Awards recognizes why GoPro is so successful and that’s because of all of you pursuing your passions, pursuing your interests, capturing that content and more importantly sharing it and inspiring the rest of the world,” explained Woodman.

The GoPro camera, which has been praised for cutting monetary costs for filmmakers, was deemed a perfect tool for students to focus on content rather than the financial strains and complexities of traditional film equipment.

“One of the things that I’m most proud of is that we’re turning people onto their creativity. They never knew that they could be creative or it was too intimidating to pick up a camera,” said Woodman.

Thursday was GoPro’s first official partnership with an educational institution, but Woodman is already hoping to further the company into more and younger classrooms.

“Our end lesson plan, if you will, on how to use a GoPro in the classroom can begin as early as elementary school and go all the way up into graduate and into the professional realm — in terms of GoPro serving as an entry to professional solutions for content creation. Then I believe that we can create a digital education platform that can grow with somebody as they grow with their use of the camera,” he revealed. “That would be the dream for us.”