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‘Get Hard’ Fends Off New Releases Atop Home-Video Charts

'Maggie' bows at No. 2 two months after VOD debut

Warner Home Entertainment’s “Get Hard” held off a pair of newcomers to top the national home video sales charts for the second consecutive week.

The latest Will Ferrell comedy, which grossed $90.4 million at the domestic box office, was No. 1 again the week ending July 12 on both the Nielsen VideoScan First Alert sales chart, which tracks combined Blu-ray Disc and DVD sales, as well as Nielsen’s dedicated Blu-ray Disc-only chart.

Debuting at No. 2 on both charts was Lionsgate’s “Maggie,” a horror movie in which aging action star Arnold Schwarzenegger plays a father whose daughter (Abigail Breslin) comes down with a disease that will ultimately turn her into a zombie. The film opened with a limited theatrical release, and simultaneously debuted on VOD, on May 8.

Another newcomer, Anchor Bay’s “Woman in Gold,” debuted at No. 3 on the First Alert chart (and No. 6 on the Blu-ray chart). The film, about an octogenarian Jewish refugee (Helen Mirren) who fights the Austrian government to regain a famous painting of her aunt stolen by the Nazis during World War II, earned $33.2 million in U.S. theaters.

Rounding out the top five on the overall disc sales chart were Universal Pictures’ “Despicable Me 2” at No. 4 and 20th Century Fox’s “Kingsman: The Secret Service” at No. 5.

Neither of the two new releases sold particularly well on Blu-ray. “Woman in Gold” generated just 21% of total unit sales from the high-definition format, while for “Maggie” Blu-ray accounted for 35% of total unit sales.

On Home Media magazine’s video rental chart for the week, “Kingsman: The Secret Service” moved up to No. 1 now that its 28-day holdback from Redbox is done. Warner’s “Focus” and “Jupiter Ascending” each moved down a spot to land at No. 2 and No. 3, respectively.

“Maggie” debuted at No. 4 on the rental chart, while the No. 5 spot went to Warner’s “American Sniper,” down from No. 3 the prior week.

Thomas K. Arnold is editorial director of Home Media magazine, http://www.homemediamagazine.com.

Top 20 Nielsen VideoScan First Alert chart for the week of 7/12/15:

1. Get Hard
2. Maggie (new)
3. Woman in Gold (new)
4. Despicable Me 2 (new)
5. Kingsman: The Secret Service
6. Despicable Me
7. American Sniper
8. Monster High: Scaris, City of Frights (new)
9. Last Knights
10. Despicable Me 2: 3 Mini-Movie Collection
11. Teen Beach Movie 2
12. Despicable Me Presents: Minion Madness
13. The SpongeBob Movie: Sponge Out of Water
14. House of Cards: The Complete Third Season (new)
15. Chappie
16. Big Hero 6
17. Fifty Shades of Grey
18. Jupiter Ascending
19. Jurassic Park
20. American Girl: Grace Stirs Up Success

Top 10 Home Media Magazine rental chart for the week of 7/12/15:

1. Kingsman: The Secret Service
2. Focus
3. Jupiter Ascending
4. Maggie (new)
5. American Sniper
6. Chappie
7. Last Knights
8. The DUFF
9. The Loft
10. Fifty Shades of Grey

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