SGN, a mobile games studio, has hired entertainment marketer Josh Brooks — formerly head of marketing at Myspace — as senior VP of brand strategy and marketing with an eye toward striking game-development deals with studios, producers and celebrities.
In joining SGN, Brooks has reunited with Chris DeWolfe, former CEO and co-founder of Myspace. According to DeWolfe, Brooks’ experience as a music manager and digital marketer will bring an entertainment-driven approach to SGN’s business development.
“Josh is an innovative consumer marketer and his media-savvy entertainment background is the perfect fit for SGN,” CEO Chris DeWolfe said. “His skill set will provide a veteran framework for our growth to international scale.”
Prior to joining SGN, Brooks founded On The Run Technologies, which launched mobile app Postcard on the Run in partnership with Selena Gomez. As the marketing and programming chief at Myspace, he created events for music, film and comedy for the social-networking site. (Myspace was acquired in 2005 for $580 million by News Corp, which then sold it to Specific Media LLC and Justin Timberlake.) Brooks also previously managed the rock group Queens of the Stone Age and was a founding member of digital marketing agency Fanscape.
SGN’s top game is currently “Cookie Jam,” and last year inked a deal with 20th Century Fox for “Book of Life: Sugar Smash” based on the animated movie. Founded in 2010, SGN competes with others in the space including Zynga, Supercell, Glu Mobile, King Digital, Rovio and Electronic Arts. Facebook last month named “Cookie Jam” the best game of 2014: “In our world, for lack of a better metaphor, it’s like winning an Oscar,” DeWolfe said.
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SGN has received $26 million in funding from Austin Ventures. The company currently has about 150 employees at its Los Angeles headquarters and in offices in San Francisco, San Diego and Buenos Aires, Argentina. According to DeWolfe, the privately held company expects to generate more than $200 million in revenue in 2015, doubling from last year.