×

Fullscreen Launches Strategic Content Group with Former Chernin, Hulu Execs (EXCLUSIVE)

Fullscreen, one of the largest YouTube multichannel networks, is expanding further into the branded entertainment arena, hiring Billy Parks and Bryan Thoensen to form a new strategic content group.

Parks, who recently worked with Fullscreen to produce “SnapperHero” for AT&T as the first episodic show built exclusively for Snapchat, was executive VP of digital production and programming for the Chernin Group, where he co-created and exec produced the digital series “@SummerBreak” and produced its second season while chief content officer of Judy McGrath’s Astronaut’s Wanted.

His credits also include Grace Helbig and Mamrie Hart’s travel series “HeyUSA,” and projects for Chrysler, P&G, Microsoft, Jay Z, Rihanna, Beyonce and Kanye West.

Thoensen previously served as director and head of brand content at Hulu, where he oversaw the creation and distribution of projects like Chipotle’s “Farmed & Dangerous” series, Windells Academy’s “My Side of the Sky,” “The High Road With Mario Batali,” and Subway’s “The 4 to 9ers.” Before that, he was VP in the brand marketing and digital divisions at the William Morris Agency, where he worked with Nestlé Purina, General Motors, Coca-Cola, Hilton Hotels, Hewlett-Packard and Best Buy.

Both Parks and Thoensen will serve as senior VPs at the company.

The two will leverage Fullscreen’s expertise in youth culture, and relationships with brands and distributors to produce multiplatform content experiences for partners, Fullscreen CEO George Strompolos said in a letter to employees on Wednesday.

“As I spend time with brand marketing leaders and our distribution platform partners, I have recognized the strong demand for premium, innovative content programs that require more immersive strategies and greater resources,” Strompolos wrote. “In response to the market demand, and to fulfill the needs of our partners, I am excited to announce that we’re expanding our content studio capabilities to develop comprehensive, high-touch programs with a select number of brands and platforms.”

The appointments come shortly after Fullscreen set up a national sales team in New York City, with Kevin McGurn appointed head of sales and Maureen Polo named general manager. McGurn also will also oversee sales for Fullscreen’s parent company, Otter Media, and its affiliated companies including Crunchyroll, SoompiTV and Creative Bug. He was chief revenue officer at Shazam Entertainment, while Polo was director of business development at Hearst Integrated Media.

“Today we reach a massive global audience that is increasingly uninterested in the one-size-fits-all traditional media channels of yesterday,” Strompolos wrote. “Through many successful integrated marketing and custom content campaigns, we have become a trusted partner for brands and partners seeking to engage with today’s youth in a way that is both authentic and effective.”

More Biz

  • Helen Hunt World on Fire

    What's in a Name? How U.S. Talent Buoys International Sales on European Drama

    While European actors have long been mainstays on American television, recent years have seen American stars gaining traction as the leads in international productions. Sandra Oh’s award-winning turn in “Killing Eve,” Carrie Anne Moss in “Wisting,” Anna Paquin in “Flack” and Rob Lowe in “Wild Bill” are just a few examples of familiar Hollywood faces [...]

  • U.K. Freelancers

    U.K. Government Faces Pressure From Industry on Economic Measures for Freelancers

    The U.K. government is facing increasing pressure from the creative industries after it emerged that economic measures set out for the self-employed last week by Chancellor of the Exchequer Rishi Sunak have yawning gaps in them. The measures may have come as a welcome move for many creative industries workers, but not all are eligible [...]

  • Songwriters Hall of Fame Induction Ceremony

    Songwriters Hall of Fame Induction Ceremony Moved to 2021

    The Songwriters Hall of Fame has rescheduled their 51st Annual Induction & Awards Gala originally set for June 11, 2020 to June 10, 2021, at the Marriott Marquis New York, the organization announced today. In making the announcement, SHOF President & CEO, Linda Moran, stated, “In facing the reality of the future being unknown and the extraordinary number [...]

  • Disney Plus

    New Date Set for Disney Plus Hotstar Launch in India

    The slightly delayed India launch of streaming platform Disney Plus Hotstar is now set for Friday. The service will be available in two price tiers. Disney Plus VIP subscribers get access to the entire Marvel Cinematic Universe, Bollywood films, Hotstar originals, unlimited live sports and Star TV serials for INR 399 ($5.30) a year. For [...]

  • San-Sebastian

    San Sebastian, Zurich to Take Up SXSW, Tribeca Titles at Newly Created Film Markets

    The San Sebastian and Zurich film festivals have teamed to launch new film markets that will cater to the gaps created by the cancellation of SXSW and the postponement of Tribeca due to the coronavirus pandemic. The programming of both fall festivals will feature titles originally scheduled for spring fests SXSW and Tribeca. The markets [...]

  • Sundance Film Festival Placeholder

    Sheffield Doc/Fest Rejigs With Fall Programming, Virtual Forums in Lieu of Festival

    The Sheffield Doc/Fest pitching forums, MeetMarket and Alternate Realities Talent Market are to take place virtually in June, due to the coronavirus pandemic. The rest of the June festival is being replaced by a series of programs that will take place on weekends through the fall. The planned programming will include film screenings, talks, panels, [...]

More From Our Brands

Access exclusive content