×
You will be redirected back to your article in seconds

Fuisz Media Raises $10 Million Led by Evolution Media Partners

Interactive-video startup's investors also include Ross Levinsohn and ICM's Chris Silbermann

Interactive-video startup Fuisz Media has closed $10 million in Series A financing, led by Evolution Media Partners, the joint venture of CAA-backed Evolution Media Capital, TPG Growth and Participant Media.

Fuisz’s interactive videos let viewers click on objects in a scene to access additional info, purchase items or trigger other actions. The company has about 30 clients, including Microsoft, Procter & Gamble, Ford, Walmart, Target and Victoria’s Secret, and is looking to drive business with media and entertainment companies as well.

Founder and CEO Justin Fuisz said interactive videos deliver far higher engagement than conventional video: Whereas preroll ads typically get less than 1% click-through rates, Fuisz’s videos can achieve 60% or higher. “The Snapchat generation doesn’t want pre-roll ads,” he said. “With our Hollywood partners, we have an opportunity to go after long-form brand integration.”

The funding brings Fuisz, founded in 2013, to about $12 million raised to date. Additional investors in the round included Ross Levinsohn, former CEO of Yahoo and Guggenheim Digital Media; Chris Silbermann, co-founder and president of ICM Partners; Jon Liebman, CEO of Brillstein Entertainment Partners; Richard Sarnoff, head of the media and communications group at private-equity firm KKR; Jon Miller, former chairman and CEO of AOL and News Corp’s digital media group; MediaLink; and Modern Times Group.

Previous Fuisz investors that also participated in the round included Luminari Capital; Lerer Hippeau Ventures; Michael Lazerow, founder of Buddy Media and chief strategy officer at Salesforce; and Roku chief marketing officer Matt Anderson.

With the funding, Ross Levinsohn and Evolution Media Capital principal Ian Doody have joined the startup’s board. “Fuisz has broken new ground in terms of engagement and instantly helps brands fully realize the power of video, delivering experiences that give viewers innovative ways to interact with content across social media, e-commerce, entertainment and more,” Levinsohn said in a prepared statement.

Fuisz Media, which has about 40 employees, is based in Santa Monica with offices in New York and Tokyo. The company will use the funding to expand the capabilities of its platform and expand partnerships with social networks, with plans to hire staff on both product and sales teams.

Other companies in the interactive-video space include Interlude, Rapt Media, Cinematique and Wirewax.

More Digital

  • Charles Caldas To Step Down as

    Charles Caldas To Step Down as Merlin CEO

    Charles Caldas, the only CEO that the independent-label collective Merlin has ever known, announced today that he will step down from his post at the end of 2019, after more than 12 years at the helm of the global rights organization. He will continue his current duties until then and work with the Merlin board to [...]

  • Vice Media Digital Makeover Triggers Traffic

    Vice Media Digital Makeover Triggers Traffic Slide

    Life on its own online isn’t easy for Vice Media. Ending the digital publisher’s controversial practice of rolling up web traffic for partner sites into an aggregated number resulted in the total domestic traffic falling nearly by half between March 2019 and the following month, according to Comscore. The numbers improved slightly for May, when [...]

  • Merlin Reports Record Distributions for 2019

    Merlin Reports Record Distributions for 2019

    Global indie-label collective Merlin reported record distributions in its 2019 membership report, paying $845 million to label and distributor members between April 2018 and March of this year. That figure, a 63% year-over-year increase, includes more than $130 million paid out this year from non-royalty income — and included in that figure is the estimated [...]

  • Sarah Iooss - Twitch

    Twitch Hires Sarah Iooss, Former Mic and Viacom Exec, as Head of North America Sales

    Twitch has tapped Sarah Iooss, most recently EVP of revenue at millennial-news startup Mic, to lead the advertising sales team in North America for the Amazon-owned live-streaming video platform focused on video gaming. Iooss will be based in New York, reporting to chief revenue officer Walker Jacobs, who joined Twitch last fall after serving as [...]

  • Calibra app

    Spotify: Facebook's Libra Cryptocurrency Will Help Subscription Services

    When Facebook officially announced its plans for a new cryptocurrency called Libra Tuesday, it also revealed that Spotify was part of a consortium of companies called the Libra Association that is backing the project. The music service hopes that digital money can help subscription services sign up new customers. “One challenge for Spotify and its [...]

  • And Then We Danced

    Swedish Outfit French Quarter Steps Into TV With Graphic Novel Adaptation

    Swedish production company French Quarter, the outfit behind Cannes Directors’ Fortnight entry “And Then We Danced,” is venturing into TV with a web series adapted from Henrik Bromander’s graphic novel “Kurs I självutplåning” (“Course in self-annihilation”). The comedy series has been commissioned by the Swedish broadcaster SVT, as first reported by Nordic Film & TV [...]

  • tivo logo

    Tivo Preps Series 7 'Tivo Edge' DVR Made by Arris

    Tivo is getting ready to introduce the next generation of its DVR, if a new FCC filing is any indication. The new device, which is being called the Tivo Edge, is once again being made by set-top-box manufacturer Arris. A Tivo spokesperson didn’t immediately respond to a request for comment. Arris’ FCC filing is heavily [...]

More From Our Brands

Access exclusive content