You will be redirected back to your article in seconds

Facebook Will Host Shorts HD’s Premieres of 3 Short Films (Exclusive)

Shorts International’s Shorts HD TV channel will exclusively premiere three short animated movies on Facebook for free during July, for one week each — yet another signpost marking the social giant’s rapid rise as a video destination.

It’s telling that Shorts HD, which is available in the U.S. on DirecTV, AT&T U-verse TV, Google Fiber and a few smaller operators, opted to launch the distribute the movies first on Facebook instead of on YouTube, its own TV network or its own website.

Facebook has been heavily focused on building out its video capabilities. In the next few weeks, it will broaden a test of “suggested videos,” a feature that presents related content to users and serves ads, the revenue from which will be shared with video publishers.

Shorts HD’s short-film premieres this month will not be part of the new Facebook ad program. Instead, it’s the usual promotional model media companies have employed on the social site to date. The promo for Shorts HD’s Summer of Animation programming event is “about meeting our ‘friends’ — the Shorts HD TV audience — in today’s public square on Facebook,” said CEO Carter Pilcher.

See More: Facebook Unveils First Way for Video Partners to Earn Ad Revenue

While Shorts HD has only 13,000 “likes” on its Facebook page, the network is counting on fans to spread the word to their friends to garner more attention.

The company is primarily focused on linear TV worldwide, but also distributes content via Internet outlets including subscription VOD services, Apple’s iTunes and Amazon Instant Video. “Short movies are great across every platform,” Pilcher said.

The three Shorts HD titles that will run on Facebook are:

  • Sam Chen’s “Amazonia” (July 10-17): The 2012 Oscar-nominated short tells the story of the dangerous world of the Amazon rain forest, where finding a meal proves to be an impossible task for a tiny tree frog named Bounce. His luck changes when he meets Biggy, a blue-bellied tree frog who takes him under his guidance and shows him the ways of the jungle.
  • Serguei Kouchnerov’s “Hybrid Union” (July 17-24): In the imaginary land of Cyberdesert, Plus and Minus struggle with a dependency on an outdated source of energy. The mysterious self-sufficient Smart presents a new challenge for Plus and Minus and forces them to form an alliance, the Hybrid Union!
  • “Nullarbor” (July 24-31): Animated road movie, written and directed by Alister Lockhart and Patrick Sarell, is set in the vast and barren landscape of Australia’s Nullabor Plain.


Popular on Variety

More Digital

  • Oprah Winfrey

    Oprah Sets First Book-Club Pick to Be Featured in New Apple TV Plus Series

    Oprah Winfrey’s interviews with authors of her book club selections will be featured exclusively on Apple’s forthcoming Apple TV Plus service, and she’s announced the first book selection for the project: “The Water Dancer” by Ta-Nehisi Coates. Apple teamed with Winfrey for the Apple TV Plus series “Oprah’s Book Club,” premiering Nov. 1 when the [...]

  • NBC LX - Valari Staab

    NBCU Launches Digital News Outlet LX to Reach People Who Don't Watch Local TV (EXCLUSIVE)

    NBCUniversal’s local TV division is taking a new tack to reach younger audiences that don’t tune in to its traditional newscasts. On Monday, NBCU’s 42-station local TV group is launching LX — a digital news brand that will produce original content for online distribution and, in 2020, via a live-streaming internet network and multicast over-the-air [...]

  • 'OpenAP' CEO David Levy Sees New

    'OpenAP' CEO David Levy Charts New Course as Stand-Alone

    A consortium built by some of the nation’s biggest media outlets to win new kinds of advertising is quickly changing its course. Founded in 2017 by Viacom, 21st Century Fox and Time Warner, OpenAP was initially designed to help marketers figure out ways to buy advertising based on reaching segments of audience that aren’t defined [...]

  • Vimeo

    Vimeo Launches Video Production Jobs Marketplace

    Vimeo wants to make it easier for companies to find editors and other creatives for their video projects: The company launched a marketplace for video production jobs called “For Hire” Monday that aims to connect video professionals with potential clients. “Every business, brand and agency today faces hurdles in producing video at scale,” said Vimeo [...]

  • US President Donald J. Trump speaks

    Iwonder's Richard Bridges Unpicks the Launch of a Documentary VoD Streamer

    Iwonder, a VoD platform dedicated to documentaries, has launched in eight countries in South East Asia. It is already present in Australia, New Zealand and Singapore. The service provides access to over 1,000 documentaries in more than 50 genres, including entertainment, sports, history, politics, science and technology, religion, music, movies, nature, biography and war. Leading [...]

  • Elite Season 2

    San Sebastian: Spain’s SVOD Players Debate Competition, Brand, Talent

    SAN SEBASTIAN  — Executives from HBO, Netflix, Amazon and Movistar+ and “Elite” co-creator Darío Madrona took to the stage to field questions on the Global Impact of Spanish Series. Here, briefly, are five takeaways: 1.Spain First “La Casa de Papel” was watched by 34,355,956 Netflix accounts over its first seven days,  after a July 19 [...]

  • Tinder - Swipe Night

    Tinder's Apocalyptic 'Swipe Night' Interactive Dating Show Sets Release Date

    Tinder next month will bow its first original entertainment content — “Swipe Night,” an interactive adventure series in which viewers are forced to make dating choices on humanity’s last night on Earth. Variety previously reported details of the location-based social network/dating app service’s foray into original content, which recently wrapped production in Mexico City and [...]

More From Our Brands

Access exclusive content