×
You will be redirected back to your article in seconds

Facebook Exec: Facebook Will Be Mostly Video Soon

Watch out, YouTube: Facebook wants to eat your lunch — and one of its execs just said that the social network will mostly consist of video posts in the very near future. “A year or two from now, we think Facebook will be mostly video,” said Facebook’s head of ad product Ted Zagat during a panel at Variety’s Entertainment and Technology Summit in Los Angeles Wednesday.

Zagat added virtual reality could be the next big shift after that, with Facebook investing heavily in the space.

Facebook has been making inroads in the video space in recent months. The social network generates around four billion video views every single day, and began to monetize videos from select publishers with in-line autoplay ads.

Facebook’s rise in the video space has not been without controversy. A number of YouTube video creators have been criticizing the company for enabling what’s been known as “freebooting” — the unattributed reposting of their content.

Facebook recently responded to this criticism with the announcement of a new content filtering system that will allow publishers to proactively block content from the platform, much in the same way YouTube is offering this now.

Facebook hasn’t said yet whether it will add a monetization option to its content recognition technology, but allowing content creators to monetize user-uploaded content would be a logical next step for the company.

More Digital

  • JUMP camera

    Google Is Shutting Down Its Jump VR Video Program

    Google will shut down Jump, its cloud-based video stitching service, this summer. The company emailed creators Friday afternoon to tell them that Jump would be shuttered on June 28, and detailed plans for the shut-down on its website as well. In its email, Google justified the closure of Jump with the emergence of new video [...]

  • Relix Live Music Conference

    Relix Live Music Conference Puts Spotlight on Gender Parity, Privacy

    The third annual Relix Live Music Conference took place at New York’s Brooklyn Bowl earlier this week. The two-day confab, which featured panels and Q&As by executives from such companies as Live Nation, Q Prime, SiriusXM, Bowery Presents, Glassnote Music, Shorefire Media and Splice, among many others, offered a fascinating and honest look at the [...]

  • Spotify Tests 'Car Thing' Audio Adapter

    Spotify Starts Testing In-Car Hardware

    Spotify is carefully taking a first step into the consumer hardware space: The company has begun to test a new in-car device that lets users access music and podcasts with voice commands, it revealed in a blog post Friday morning. “Car Thing,” as the device is being called for now, is only being tested in [...]

  • Hannah-Hart-BuzzFeed-Tasty-Edible-History

    BuzzFeed's Tasty Taps Hannah Hart for Food-History Show on Facebook Watch

    YouTube star and food fanatic Hannah Hart is combining her passions for cuisine and history in a new series for BuzzFeed’s Tasty on Facebook Watch. The eight-episode show, “Edible History,” premieres Sunday, May 19, at 8 a.m PT, on BuzzFeed’s Tasty Presents show page on Facebook Watch, with episodes released weekly. In each episode (7-12 [...]

  • YouTube Music

    Songza Co-Founders Have Left YouTube Music Ahead of Google Play Music Shut-Down

    The three co-founders of Songza, a music curation startup acquired by Google in  2014, have left YouTube Music, Variety has learned. Former Songza CEO Elias Roman, former chief product officer Elliott Breece and former chief operating officer Peter Asbill all quietly transitioned to new positions at Google’s startup incubator Area 120 in March. A YouTube [...]

More From Our Brands

Access exclusive content