Endemol Beyond USA is bringing two of its brands to Apple TV as apps–a first for the multichannel network space.
Icon Network, which is fronted by YouTube sensation Michelle Phan, and eSports destination Smasher Network, will both make their programming available on the new devices. Endemol Beyond USA teamed up with Beachfront Media to create the apps.
“While other major media companies are looking to capitalize on OTT distribution, Beachfront Media has accelerated our channel development to new platforms well ahead of the competition,” said Adrian Sexton, interim president and COO of Endemol Beyond USA.
Among the series that will be available from Icon include “Pretty Little Pranksters,” “World at Your Finger Tips” and “Face the Movies.” Smasher will provide “Legends of Gaming” and “Smasher Let’s Play.”
A division of Endemol Shine Group, Endemol Beyond USA boasts over 2 billion monthly YouTube views and makes its brands available across a wide array of devices, now including Apple TV.