Endemol Beyond USA Joins Vessel for Early-Access Window

Digital network to offer early access to programming from Michelle Phan's ICON and other talent

Michelle Phan
Stefanie Keenan

Endemol Beyond USA, Endemol Shine North America’s digital content arm, has cut a distribution deal with Vessel to stream more than 700 current videos as well as provide exclusive early access to upcoming programming.

Vessel users now have access to eight series from Endemol Beyond USA’s Icon Network, headed by YouTube beauty maven Michelle Phan (pictured above), including “Pretty Little Pranksters,” “Everyday Luxe,” “The FAQs” and “Fascinating Women.” Other content under the pact features videos from Pitbull, Jessica Sanchez, Drea de Matteo, Andy Milonakis and Brittany Furlan.

Under the deal, Vessel also set to distribute Endemol Beyond USA’s “Fear Factor Moments” from the production company’s TV series and “Fear Factor Mashups,” with memorable moments from the show auto-tuned by remix DJ Steve Porter.

Vessel, founded by former Hulu CEO Jason Kilar, earlier this year launched a $2.99-per-month service promising exclusive early access to content from more than 130 partners for at least 72 hours. Select future content from Endemol Beyond USA will be available on Vessel in the three-day exclusive window. Vessel also offers free, ad-supported content that’s not exclusive; the San Francisco-based startup has not disclosed how many subscribers it has.

“As we grow out our premium brands like ICON and Smasher networks, we are also always looking for new premium distribution partners,” said Endemol Beyond USA COO Adrian Sexton. “Vessel’s user experiences for both advertising and subscription models make them a perfect fit.”

Endemol Beyond USA content is available across more than 20 platforms including YouTube, Roku, TiVo, Dailymotion, Amazon Fire TV and Vessel. In addition to Icon Network, Endemol Beyond USA is set to launch Smasher, an e-sports and gaming network, later this fall.