×
You will be redirected back to your article in seconds

Ellen DeGeneres Unseats BuzzFeed as Internet’s Top Video Attraction

For the first time in all of 2015, Buzzfeed must take a backseat to Ellen DeGeneres and Justin Bieber.

The viral content king took an unprecedented drop in  overall video views for the month of November, falling behind the talk show host and pop singer–signaling a victory for traditional entertainment channels in an expanding digital landscape.

According to Tubular Labs, which monitors online video content, clips from “The Ellen Show” (released through her EllenTube shingle) generated 1.1 billion views across YouTube, Facebook and other platforms, claiming the top spot for November video engagement.

DeGeneres’ big month had a lot to do with a blockbuster line-up of guests: she hosted Bieber (for an entire week of shows) and One Direction, whose fans are notorious for racking up digital engagement. She also dropped an Adele parody video at the end of October that picked up a lot of steam.

Bieber rode the promotion for his smash new album “Purpose” was the No. 2 overall winner, logging 853 million views. BuzzFeed’s Tasty videos finished in third place, with 789 million views, a hair ahead of BuzzFeed Video’s 745 million views (good for No. 4). Adele’s Vevo channel rounds out the top five, with the success of her “Hello” music video catapulting her channel to 581 million views.

Over in YouTube-only rankings, Bieber was top dog, climbing 14 spots from his October ranking with 670 million views. Adele was close behind at No. 2 with 564 million views. Baby channel Little Baby Bum was No. 3 with 444 million views.

Facebook views were dominated by Tasty, netting 789 million views for the month. “Ellen” hit No. 2 with 692 million, and BuzzFeed Food netted 556 million for No. 3

Another noteworthy figure from Tubular’s monthly report: the top 100 video brands and influencers totaled 36 billion cross-platform views in November, a minor dip from the recorded 37 billion in October but up 105% from January 2015.

More Digital

  • Huawei Restricted From Using Google's Android

    Huawei Restricted From Using Google's Android as U.S.-China Tensions Mount

    Google has prevented controversial Chinese tech firm Huawei from accessing the latest versions of the Android mobile phone operating system. The move follows U.S. government attempts to blacklist the Chinese firm. “We are complying with the order and reviewing the implications,” Google sources told news agencies Sunday. “Huawei will only be able to use the [...]

  • JUMP camera

    Google Is Shutting Down Its Jump VR Video Program

    Google will shut down Jump, its cloud-based video stitching service, this summer. The company emailed creators Friday afternoon to tell them that Jump would be shuttered on June 28, and detailed plans for the shut-down on its website as well. In its email, Google justified the closure of Jump with the emergence of new video [...]

  • Relix Live Music Conference

    Relix Live Music Conference Puts Spotlight on Gender Parity, Privacy

    The third annual Relix Live Music Conference took place at New York’s Brooklyn Bowl earlier this week. The two-day confab, which featured panels and Q&As by executives from such companies as Live Nation, Q Prime, SiriusXM, Bowery Presents, Glassnote Music, Shorefire Media and Splice, among many others, offered a fascinating and honest look at the [...]

  • Spotify Tests 'Car Thing' Audio Adapter

    Spotify Starts Testing In-Car Hardware

    Spotify is carefully taking a first step into the consumer hardware space: The company has begun to test a new in-car device that lets users access music and podcasts with voice commands, it revealed in a blog post Friday morning. “Car Thing,” as the device is being called for now, is only being tested in [...]

  • Hannah-Hart-BuzzFeed-Tasty-Edible-History

    BuzzFeed's Tasty Taps Hannah Hart for Food-History Show on Facebook Watch

    YouTube star and food fanatic Hannah Hart is combining her passions for cuisine and history in a new series for BuzzFeed’s Tasty on Facebook Watch. The eight-episode show, “Edible History,” premieres Sunday, May 19, at 8 a.m PT, on BuzzFeed’s Tasty Presents show page on Facebook Watch, with episodes released weekly. In each episode (7-12 [...]

More From Our Brands

Access exclusive content