‘Dying Light’ Brings Videogame Industry to Life in 2015

Zombies helped the videogame come to life in 2015 as Warner Bros. Interactive’s “Dying Light” started off the year as the top-selling game.

The game broke sales records for the survival horror genre, according to NPD Group, besting “The Evil Within,” which launched in October.

Activision’s “Call of Duty: Modern Warfare,” Take-Two Interactive’s “Grand Theft Auto V,” Microsoft’s “Minecraft” and Take-Two’s “NBA 2K15” rounded out the top five.

NPD does not report actual sales figures.

For the month, new software generated $235.7 million, up 6% over the same frame in 2014, NPD said. The hardware category, driven by consoles like the PlayStation 4 and Xbox One, saw a 23% decline to $185.5 million, after months of gains, while accessories were up 3% to $204.6 million. Overall, the industry was off 5% to $625.7 million.

“The combined hardware install base of PS4 and Xbox One is close to 60% higher than the cumulative hardware totals for Xbox 360 and PS3 at the same point in their life cycles (after 15 months),” said the NPD Group’s Liam Callahan.

The biz typically sees an uptick in software sales as gamers look for something to play on consoles many purchased or received over the holidays.

Sales of eighth generation software increased by 74%, seventh generation decreased by 36% and dedicated portable software sales dropped by 12%, NPD said.

NPD also noted that sales of January 2015 launch titles were up over 200% versus January 2014, with “Dying Light” the major new release of the month.

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