Discovery Communications’ U.S. Hispanic division and Mitú, a digital-focused Latino media startup, struck a deal to produce a slate of original programming that will premiere on the Discovery en Español and Discovery Familia cable networks with complementary content across Mitú’s digital properties.
Under the pact, Mitú and Discovery U.S. Hispanic will develop long-form series and digital content in both English and Spanish customized for different social platforms, including YouTube, Instagram, Facebook, Snapchat, Pinterest, and Twitter’s Vine and Periscope services. The new shows will feature Mitú talent and are expected to include programming based on content that has appeared on Mitú’s digital platforms.
“This development agreement allows us to jointly super-serve our multiscreen audiences with relatable and high-quality content and storytelling and offers our clients innovative solutions for branded entertainment stemming from our combined expertise and creativity,” said Angela Recio Sondon, VP of content for Discovery Networks U.S. Hispanic.
Last year, Mitú produced two series for Discovery Familia, “Gurús de Belleza” and “Casa Linda.”
“Partnering with such a respected brand as Discovery is a great example of Mitú’s ongoing mission to provide our audience with compelling, culturally relevant content wherever they are,” Mitú president and co-founder Beatriz Acevedo said.
Mitú also has a production deal with Disney’s Maker Studios, as well as a pact with Spanish-language media giant Televisa and a syndication deal for short-form content with Univision Communications.
Based in Santa Monica, Calif., Mitú has raised about $16 million from investors including AMC Networks, Chernin Group, Upfront Ventures, Daher Capital and Northgate Ventures.