DirecTV’s First Virtual Reality App Takes Boxing Fans Ringside

DirecTV is taking a first stab at virtual reality (VR) with a new app that takes users ringside to a boxing fight.

BKB VR, as the app is being called, is being made available for Google Cardboard-based VR viewers, as well as the Samsung Gear VR headset. Cardboard users can download the app for Android phones on Google Play, and for iPhones on the App Store.

However, don’t expect any live boxing fights in VR just yet: BKB VR delivers pre-recorded highlights from a fight that happened earlier this summer, which was recorded in 360-degree video. In addition to the app, DirecTV is also making 360-degree footage of the fight available through Samsung’s Milk VR service.

BKB VR is meant to promote Big Knockout Boxing, a flavor of boxing that DirecTV developed for its Audience network. The app is just one of many that has recently been published to promote existing TV properties. In August, Discovery released its own VR app to promote some of its digital and TV talent.

More Digital

  • France fans with painted facesFrance v

    France Celebrates Soccer World Cup Triumph

    DirecTV is taking a first stab at virtual reality (VR) with a new app that takes users ringside to a boxing fight. BKB VR, as the app is being called, is being made available for Google Cardboard-based VR viewers, as well as the Samsung Gear VR headset. Cardboard users can download the app for Android phones on […]

  • Selena Gomez

    Woman Charged in Selena Gomez Email Hacking

    DirecTV is taking a first stab at virtual reality (VR) with a new app that takes users ringside to a boxing fight. BKB VR, as the app is being called, is being made available for Google Cardboard-based VR viewers, as well as the Samsung Gear VR headset. Cardboard users can download the app for Android phones on […]

  • Anderson Cooper

    Anderson Cooper Takes CNN to Facebook in Quest for Mobile Views

    DirecTV is taking a first stab at virtual reality (VR) with a new app that takes users ringside to a boxing fight. BKB VR, as the app is being called, is being made available for Google Cardboard-based VR viewers, as well as the Samsung Gear VR headset. Cardboard users can download the app for Android phones on […]

  • No Merchandising. Editorial Use Only. No

    The Beatles' 'Yellow Submarine' Now Streaming Exclusively on Amazon Prime Video

    DirecTV is taking a first stab at virtual reality (VR) with a new app that takes users ringside to a boxing fight. BKB VR, as the app is being called, is being made available for Google Cardboard-based VR viewers, as well as the Samsung Gear VR headset. Cardboard users can download the app for Android phones on […]

  • YouTube TV

    YouTube TV Offers One-Week Credit After World Cup Outage

    DirecTV is taking a first stab at virtual reality (VR) with a new app that takes users ringside to a boxing fight. BKB VR, as the app is being called, is being made available for Google Cardboard-based VR viewers, as well as the Samsung Gear VR headset. Cardboard users can download the app for Android phones on […]

  • Gawker Logo

    Gawker Website Acquired by Bustle Owner for $1.35 Million in Bankruptcy Auction

    DirecTV is taking a first stab at virtual reality (VR) with a new app that takes users ringside to a boxing fight. BKB VR, as the app is being called, is being made available for Google Cardboard-based VR viewers, as well as the Samsung Gear VR headset. Cardboard users can download the app for Android phones on […]

More From Our Brands

Access exclusive content