Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.
|Digital Audience Ratings (DAR) – TV|
|Broadcast||Monday Mar 2, 2015 – Sunday Mar 8, 2015|
|4||4||America’s Got Talent||4,351|
|5||5||America’s Funniest Home Videos||2,644|
|6||7||The Big Bang Theory||1,578|
|9||–||Dancing With The Stars||1,137|
|10||–||Agents of S.H.I.E.L.D.||1,122|
|Cable/Streaming||Monday Mar 2, 2015 – Sunday Mar 8, 2015|
|1||4||Pretty Little Liars||4,662|
|2||6||The Walking Dead||4,523|
|4||5||Key and Peele||3,351|
|5||1||Game of Thrones||2,498|
|10||–||Beyond Scared Straight||1,413|
|Late Night||Monday Mar 2, 2015 – Sunday Mar 8, 2015|
|1||1||The Tonight Show Starring Jimmy Fallon||47,527|
|2||2||Jimmy Kimmel Live||17,511|
|4||4||Saturday Night Live||9,481|
|5||5||Last Week Tonight with John Oliver||6,171|
|Trending||Monday Mar 2, 2015 – Sunday Mar 8, 2015|
|One Big Happy||998||+6,621%|
- Following the passing of Leonard Nimoy, the iconic actor behind “Star Trek’s” Mr. Spock, CBS comedy “The Big Bang Theory,” shared a tribute to him on air and online. Nimoy and TBBT fans liked, shared and commented on the Facebook post, landing the sitcom at number six on this week’s Broadcast leaderboard.
- The building storyline around characters Jude and Conner of ABC Family’s “The Fosters” reached a pinnacle point this week, with a long-awaited kiss between the two young boys, and the show’s rank among the top 10 Cable/Streaming shows. Fans flocked to YouTube to re-watch and discuss a clip of the kiss, and visited Facebook to preview how the story will continue in next week’s episode.
- Comedies, both old and new, led this week’s Trending leaderboard thanks to trailer releases for upcoming seasons. “Veep” will return for season four this April, while NBC’s new family comedy “One Big Happy” will debut its first season next week, and is getting fans ready with a slew of YouTube activity.
Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.
Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.
ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).
Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.
The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.
The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.
The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.
ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.
For other questions pertaining to methodology, contact ListenFirst Media.