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Digital Audience Ratings: Stephen Colbert Begins Trending

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Jun 1, 2015 – Sunday Jun 7, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 13,430
2 2 America’s Got Talent 12,410
3 3 Glee 3,409
4 5 American Idol 3,088
5 4 Empire 2,575
6 6 The Simpsons 1,504
7 8 Dancing With The Stars 1,492
8 Kitchen Nightmares 1,453
9 Hannibal 1,070
10 7 America’s Funniest Home Videos 1,171

Cable/Streaming Monday Jun 1, 2015 – Sunday Jun 7, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 3 Pretty Little Liars 6,793
2 4 Game of Thrones 6,586
3 6 Key and Peele 4,856
4 1 Lip Sync Battle 4,015
5 5 Top Gear 3,403
6 2 Inside Amy Schumer 3,243
7 Orange Is the New Black 2,275
8 Stitchers 2,264
9 Teen Wolf 1,781
10 9 WWE Raw 1,761

Late Night Monday Jun 1, 2015 – Sunday Jun 7, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 36,366
2 3 Jimmy Kimmel Live 24,412
3 2 The Late Late Show With James Corden 9,757
4 4 Conan 8,653
5 5 Last Week Tonight With John Oliver 8,354

Trending Monday Jun 1, 2015 – Sunday Jun 7, 2015

PROGRAM RATING(000) % CHANGE
Late Show with Stephen Colbert 2,139 +12,118%
The Approval Matrix 43 +1,452%
60 Minutes Sports 99 +850%

 

Insights:

  • NBC’s “Hannibal” returned for its third season this week, marking the occasion with a series of haunting photos across Facebook that contributed more than 400k likes, shares and comments. Strong fan engagement on Facebook, coupled with a 500% increase in photo likes and organic conversation on Instagram, helped the series make its debut on the Broadcast leaderboard.
  • Season premieres of both “Pretty Little Liars” and “Stitchers” helped ABC Family score on social this week. “Pretty Little Liars” made a strong season six return on air and online, with the #SummerofAnswers campaign driving millions of engagements on Facebook. Thanks to another 3 million engagements on Instagram, the show secured the top spot on the Cable leaderboard. Meanwhile, the “Stitchers” premiere landed the new series on the Cable leaderboard for the first time this week after intrigued fans watched the pilot preview 1.2 million times on YouTube.
  • Game of Thrones” heated up this week as fans prepare for the upcoming “long night” by watching episode clips on YouTube and liking the finale-centric content on Facebook. The surge in anticipation for next week’s finale helped the show jump up to second on this week’s Cable leaderboard, neck and neck with “Pretty Little Liars.”
  • Stephen Colbert took the reins on “The Late Show’s” social pages this week and was greeted with the excitement of many fans. The Comedy Central veteran shared his first Late Show YouTube Promo, which racked up 1.5 million-plus views, driving the series to No. 1 on this week’s Trending leaderboard.

 

Jason Klein is the co-founder and co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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