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Digital Audience Ratings: ‘Scream Queens’ Slays; ‘Zoey 101’ Resurfaces

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Sept 14, 2015 – Sunday Sept 20, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 12,195
2 2 America’s Got Talent 10,691
3 5 Dancing With The Stars 7,701
4 3 Empire 4,757
5 American Ninja Warrior 2,452
6 4 America’s Funniest Home Videos 2,670
7 Grey’s Anatomy 2,534
8 Scream Queens 2,255
9 Quantico 1,813
10 6 The Muppets 1,789

Cable/Streaming Monday Sept 14, 2015 – Sunday Sept 20, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Key & Peele 12,994
2 Doctor Who 7,817
3 2 Top Gear 3,740
4 4 Lip Sync Battle 3,430
5 3 Dance Moms 3,141
6 Orange Is the New Black 3,060
7 5 Beyond Scared Straight 2,981
8 9 The Walking Dead 2,840
9 6 American Horror Story 2,755
10 South Park 2,747

Late Night Monday Sept 14, 2015 – Sunday Sept 20, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 88,706
2 2 Jimmy Kimmel Live! 22,050
3 The Late Late Show With James Corden 14,116
4 3 Late Show with Stephen Colbert 13,521
5 5 Conan 10,529

Trending Monday Sept 14, 2015 – Sunday Sept 20, 2015

PROGRAM RATING(000) % CHANGE
Best Time Ever with Neil Patrick Harris 1,776 +2,025%
The Golden Girls 324 +1,784%
Zoey 101 106 +1,499%

 

Insights:

  • Fall premieres shook up this week’s Broadcast leaderboard, with two of this season’s buzziest new programs, “Scream Queens” and “Quantico” landing eighth and ninth among this week’s top programs. “Quantico’s” 1.8 million engagements were largely driven by continued views on the trailer, while Fox’s “Scream Queens” garnered notable engagement on Instagram. The star-studded cast has been heavily featured on the series’ Instagram, contributing nearly half a million engagements.
  • BBC America’s “Doctor Who” made its debut on the Cable leaderboard this week, coinciding with the series’ season 9 premiere. The program, which garnered more than 4 million engagements throughout the week, saw the most activity on YouTube as fans watched top clips in anticipation for the premiere, new content on Instagram and Tumblr contributed more than 800k additional engagements.
  • Nickelodeon favorite “Zoey 101” landed on this week’s trending leaderboard, thanks to a spike in Wikipedia traffic following the long awaited reveal of the “Zoey 101” time capsule. Fans across social media buzzed about the video released, driving a spike in organic conversation as well as traffic to show’s Wikipedia page, as fans searched to learn more.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

For other questions pertaining to methodology, contact ListenFirst Media.

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