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Digital Audience Ratings: Schumer Shakes Up Cable; CW Finales Fly

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Apr 13, 2015 – Sunday Apr 19, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 21,348
2 2 Glee 4,976
3 4 Empire 4,013
4 5 Dancing With the Stars 3,910
5 6 America’s Got Talent 3,894
6 3 American Idol 3,357
7 7 America’s Funniest Home Videos 2,151
8 8 The Flash 1,992
9 Arrow 1,449
10 The Big Bang Theory 1,234

Cable/Streaming Monday Apr 13, 2015 – Sunday Apr 19, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 Lip Sync Battle 19,767
2 3 Game of Thrones 4,989
3 8 Pretty Little Liars 4,420
4 6 Top Gear 3,610
5 Inside Amy Schumer 3,342
6 5 Key and Peele 2,663
7 2 Orange Is the New Black 2,543
8 7 Daredevil 1,813
9 Dance Moms 1,667
10 Orphan Black 1,597

Late Night Monday Apr 13, 2015 – Sunday Apr 19, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 30,641
2 2 Jimmy Kimmel Live 26,365
3 4 Conan 10,270
4 The Late Late Show with James Corden 7,107
5 Saturday Night Live 6,749

Trending Monday Apr 13, 2015 – Sunday Apr 19, 2015

PROGRAM RATING(000) % CHANGE
Martin 94 +39,869%
Drake & Josh 139 +9,970%
Sex and the City 163 +2,303%

 

Insights:

  • Fans are gearing up for the season finales of “Arrow” and “The Flash” on the CW, with both shows landing on the Broadcast leaderboard after a jump in Facebook activity this week. A teaser video featuring both shows was shared on “The Flash’s” Facebook page as well as “Arrow’s,” helping both shows more than double their Facebook engagement since last week.
  • Season premieres are also driving fans to engage this week, with both “Inside Amy Schumer” and “Orphan Black” appearing on the Cable/Streaming leaderboard for the first time. “Orphan Black’s” season three premiere helped drive engagement across Facebook, YouTube and Tumblr this week, while fans prepped for Schumer’s upcoming premiere by watching, liking and commenting on her promo clip on Facebook & YouTube.
  • James Corden jumped back onto this week’s Late Night leaderboard with Jennifer Hudson by his side after their Carpool Karaoke video garnered more than 2.8 million views, ranking as the program’s fifth most viewed video to date.
  • Fans of “Martin,” the popular Fox sitcom from the ’90s now airing on MTV2, flocked to Facebook to wish the show’s star, Martin Lawrence, a Happy Birthday. The post, which garnered more than 88,000 Likes, Shares & Comments helped the sitcom surge to the top of this week’s Trending leaderboard.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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