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Digital Audience Ratings: ‘Nightly Show’ Trends, Countdown to ‘The Vampire Diaries,’ ‘Arrow’

Provided by ListenFirst Media, DAR – TV measures what entertainment content is resonating most across Facebook, Google+, Instagram, Tumblr, YouTube and Wikipedia combined. For more on the methodology behind DAR – TV, scroll to the bottom of the article.

Digital Audience Ratings (DAR) – TV
Broadcast Monday Jan 19, 2015 – Sunday Jan 25, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Voice 10,833
2 2 Glee 5,253
3 4 America’s Got Talent 4,502
4 10 Supernatural 4,258
5 3 America’s Funniest Home Videos 3,203
6 5 Empire 2,787
7 The Vampire Diaries 2,171
8 8 The Simpsons 1,412
9 Arrow 1,344
10 6 Allegiance 1,167

Cable/Streaming Monday Jan 19, 2015 – Sunday Jan 25, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 2 Top Gear 6,004
2 1 Key and Peele 4,953
3 7 The Walking Dead 3,884
4 3 Pretty Little Liars 3,206
5 Game of Thrones 2,353
6 10 Dance Moms 1,643
7 8 WWE Raw 1,624
8 Impact Wrestling 1,428
9 Impractical Jokers 1,412
10 Untold Stories of the ER 1,395

Late Night Monday Jan 19, 2015 – Sunday Jan 25, 2015

RANK LAST WEEK PROGRAM RATING(000)
1 1 The Tonight Show Starring Jimmy Fallon 35,134
2 2 Jimmy Kimmel Live 17,575
3 3 Conan 12,788
4 Saturday Night Live 10,038
5 4 The Graham Norton Show 2,903

Trending Monday Jan 19, 2015 – Sunday Jan 25, 2015

PROGRAM RATING(000) % CHANGE
King of the Nerds 808 +2,673%
The Nightly Show with Larry Wilmore 1,120 +1,503%
The Royals 212 +1,094%

 

Insights:

  • CW’s midseason premieres dominated the Broadcast leaderboard this week with “Supernatural,” “The Vampire Diaries” and “Arrow” all occupying spots on the Broadcast top 10. Tumblr led “Supernatural’s” jump with more than 3.4MM engagements, while countdown posts on Facebook led the way for “The Vampire Diaries” and “Arrow.”
  • Ahead of its premiere this spring, “Game of Thrones” is giving fans a unique sneak peek at the filming of the show’s much-anticipated fifth season on HBO. The “Day in the Life” clip, also shared on Facebook, racked up more than 1.3M views, and helped drive the show to number five on this week’s Cable/Streaming leaderboard.
  • As Stephen Colbert leaves his report behind to host the “Late Show,” Comedy Central has crowned a new king: “The Nightly Show With Larry Wilmore” premiered on January 22, and fans are already eating up his clips on YouTube. Particularly popular was a skit that poked fun at Bill Cosby, which helped land the show on this week’s Trending leaderboard.

 

Jason Klein is the Co-Founder and Co-CEO of ListenFirst Media, a data and analytics company providing insights for brands. ListenFirst aggregates data streams from a wide range of digital, social, and traditional marketing sources to help brands optimize business performance.

Methodology:

Note: Twitter data has been removed from Digital Audience Ratings (DAR) for Television as of 10/7/2014.

ListenFirst Digital Audience Ratings (DAR) for Television are a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Wikipedia and YouTube. These engagements encompass metrics pertaining to audience growth, page/profile views, page-level and post-level interactions, hashtag volume and Wikipedia page views for all television program pages (which provides a proxy for organic search volume).

Organic conversation volume is calculated based on the use of official hashtags, as well as those hashtags submitted directly from programmers and distributors. Only hashtags where conversation can be isolated to a specific television program are included in the rating.

The Variety weekly leaderboards for television represent the 7-day (Monday – Sunday) sum total of DAR – TV for all episodic programming, in and out of season, from the most popular programmers (Broadcast, Cable, & Streaming Services). Sports, live events, short-form content and other non-episodic programming are excluded from this ranking cohort but available to be rated directly by ListenFirst Media.

The Broadcast and Cable/Streaming Originals leaderboards each surface the respective top ten primetime programs. The Late Night leaderboard surfaces the top five late night / variety genre programs, from across the programming universe. Streaming Originals are considered primetime cable programming.

The Trending Leaderboard surfaces the three programs that tracked the largest relative growth in DAR – TV (from the previous 7-day measurement period), and are also in the top 25% based on absolute DAR – TV, from across the programming universe.

ListenFirst monitors the official digital account owned by the program on each aforementioned platform (except for Wikipedia, where the title-specific profile is considered official). Only the U.S. version of a program’s digital presence is monitored; for platforms that support regional profiles like Facebook, the “Global” profile is considered the U.S. profile. Only profiles that can be attributed to the specific program contribute to the rating (i.e. engagements that happen on the profile facebook.com/LouieFX are tracked, while engagements that happen on facebook.com/FX are not). For YouTube, in addition to any program-specific presence, content related to the program in question that originated on the parent company’s official YouTube channel is considered.

For other questions pertaining to methodology, contact ListenFirst Media.

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